Customer Success

SaaStr Podcast #065: Sangram Vajre, Founder & CMO @ Terminus On How to Create an Ownership Culture with a Ferrari

Harry Stebbings

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Welcome to Episode 65! Sangram Vajre is the Co-Founder & CMO of Terminus, the leading account-based marketing platform. Prior to Terminus, Sangram was the Head of Marketing Pardot, prior to it’s acquisition by Salesforce. Sangram is also the brains behind the marvel that is Flip My Funnel which challenges the status quo of traditional B2B marketing practices and transforms how B2B marketers approach driving revenue in their organization. You might remember in a recent episode Tim Kopp of Hyde Park Ventures cited Sangram and his revolutionary approach with Flip My Funnel as one to watch. If that was not enough, Sangram is also the author of “Account-Based Marketing For Dummies”. Huge thanks to Aaron Ross for the intro today!sangram_vajre

In today’s episode you will learn:
How Sangram came to found Flip My Funnel and Terminus. What was the a-ha moment and origin story for Sangram?
Why does Sangram believe the funnel needs to be reinvented? Where are the inefficiencies? What can be done to optimize the funnel and what are the steps to do so?
How did Sangram establish such a strong brand in the B2B space on a shoe-string budget in such a short space of time? What tactics can be done to exert your authority over a domain?
How does Sangram look to create an ownership culture of internal entrepreneurs at Terminus? Why is it so important to try and hire people who know more than you?
Why did Sangram decide to hire a customer success rep before any other function? What did he look for in his first CS person? What does Sangram thinks is fundamental to being successful at CS?

60 Second SaaStr:
Biggest learning from founding and scaling Terminus?
Sangram’s Favourite SaaS reading material?

Listen on iTunes.

Subscribe to SaaStr on iTunes.

Listen on Product Hunt.

If you would like to find out more about the show and the guests presented, you can follow us on Twitter here:

Jason Lemkin
Harry Stebbings
SaaStr
Sangram Vajre

 

Published on October 17, 2016
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