Dear SaaStr: How Long Do You Have as an SDR/BDR if You Aren’t Hitting your Quota?
In my experience, no matter what anyone says, most sales professionals are given three chances:
- 3 sales cycles to ramp up for an AE.
- 3 quarters for enterprise / field reps (even if they close nothing the first 6 months).
- And … 3 months for SDRs to scale up and deliver high quality leads to AEs.
You’ll usually know faster than that if they are going to make it … much faster, really. You’ll know after 1.5 chances. You’ll probably know in 30 days.
But sales managers will generally give them 3 chances.
