I think it’s worth them trying.

  • Google is making a huge push all across business solutions now, a big one finally.
  • Google has $100b+ on its balance sheet.
  • Google is so big almost nothing can be material.

Even at $200m+ in ARR, Slack wouldn’t be remotely material to Google’s/Alphabet’s business. But it’s probably the best app out there with (x) true scale (>$200m ARR) that (y) is state-of-art (not a 10 year old dated product) with (z) an important position in the market. Importantly, it’s also likely a good cultural fit.

Google has the cash and keeps generating billions more every quarter. This cash isn’t doing them any good just sitting in the bank.

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