Should Salesforce acquire RingCentral?

I don’t think so.

While RingCentral is certainly a very interesting company, with $300m+ in revenues … it’s too downmarket.

Salesforce has made a series of material acquisitions that are more SMB-y … ExactTarget for $2.Xb for sure, and even SteelBrick recently is more “downmarket” than say Apttus.  RelateIQ’s customers were smaller tech companies, for the most part.

But very small businesses is, I think, one step too far downmarket for Salesforce.

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Published on January 12, 2016

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