I didn’t when I raised my first fund. I was in Sell mode. I wanted to make it as easy as possible for the LPs to buy. I sent a PDF and a link to a Google Sheet. I wanted them to Buy.

But now … I send protected documents. New LPs get protected documents. Existing LPs get documents uploaded to a portal and protected as well. I also no longer send unencrypted email updates to my LPs. I send a teaser, and they have to enter protected documents.

Now, I’m not really selling. And compliance is more important.

Time and the context moves on.

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