What are you supposed to say and not say with a VC intro call?

Be wary of some of the advice you hear.

The goal is not to get a “coffee”, or just to “learn”.

A VC intro call is a sales call. Your job — if you want funding now, or later — is to move the opportunity down the pipeline. Not play games (usually).

So:

  • Spit it out. Get to the point — fast. Make the VC wants to invest in the first 120 seconds of the call.
  • Speak with data.
  • Send over the deck ahead of time. The best investors will do their homework and read it before the call.
  • Ask what they’d like to learn more about. Get to the point, then ask what they’d like to dig in on.

Finally, try not to do a call. Try to meet face-to-face. 50% of what a VC invests in is the founders and CEO in particular. It’s much harder to get a sense over a call.

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Published on February 25, 2019

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