What criteria should be used to evaluate startup options?

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JASON LEMKIN

I know you’ll get a lot of detailed advice.

Mine will be more simple.

You’ll have no idea what those options are worth. And the likely answer is Nothing. And if they are worth something … your one wish is that you had more.

So IF you want the job, then my recommendation is just … ask for more options. It can’t hurt to politely, respectfully, ask for more options. Once. You can ask once. “10k options sounds fair, but a little low compared to other options. Is 15k possible?”

The answer may well be No. In which case, just take the job.

But it can’t hurt to politely ask once.

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Published on July 27, 2016
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