Don’t worry about it.
We all worry way, way too much about competition. Use that energy instead to worry about prospects and customers.
Competitors all follow each other. They sign-up for each other’s products, and buy them, and do fake customer prospecting, and come to your webinars, and all that.
It’s fine. The best and most agile team will win, no matter what the competition does.
So start demo’ing your product as soon as it helps get you customers. That’s job #1.
A bit more here: How much should an entrepreneur worry about competition in an early-stage startup? | SaaStr and here: Why Competition Is So Bitter in SaaS: Oligopolies and Dominant Strategy Equilibriums | SaaStr
