Why is it wrong to be a “wannabe” entrepreneur?

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JASON LEMKIN

It’s not wrong.

It’s just not good enough.

At least in paid services, in SaaS/B2B, it usually takes you at least 24 months to truly have a viable product with material revenues. With revenues that are more than beer money. To get to a true Minimum Sellable Product.

Wannapreneurs and wannabes don’t stick it out for 24+ months. It’s too long. Too hard. Too taxing on the empty bank account. Too taxing on your co-founders. More on that here: If You’re Going to Do a SaaS Start-Up … You Have to Give it 24…

They quit after 6, 8, 10 months when it doesn’t magically take off. And even if they don’t quit … they aren’t able to recruit a great team around them.

Truly Successful SaaS founders almost always commit for 7–10+ years from the beginning, and commit for 24+ months to get to Dollar Zero. They don’t want it to take 24 months to get to MSP. But they at least don’t quit if it takes that long.

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Published on January 15, 2017
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