What is your best B2B retention strategy and why?
- Set clear, quantitative goals to drive NPS/CSAT up each quarter; and
- Visit all your top customers, as many as you can, in person.
If you make it a top corporate goal to drive measured customer satisfaction and NPS up each quarter, and you meet your customers face-to-face … retention will go way up.
I guarantee it.
Published on December 14, 2017