What is your best B2B retention strategy and why?



It’s “simple”:

  • Set clear, quantitative goals to drive NPS/CSAT up each quarter; and
  • Visit all your top customers, as many as you can, in person.

If you make it a top corporate goal to drive measured customer satisfaction and NPS up each quarter, and you meet your customers face-to-face … retention will go way up.

I guarantee it.

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Published on December 14, 2017

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