What are the core management roles in a SaaS startup?
There are plenty of folks to hire, but there’s a basic suite of VPs you’ll need to add on the way from $0.1m to $10m in ARR: Marketing, Sales, Customer Success, Product, and Engineering.
Here’s my suggestion of the optimum timing and sequencing:
Once you have even $1m in ARR, you are really ready for all these VPs if you can find them. Ideally, hire them in the perfect order with the perfect timing.
But we aren’t in an ideal world. In the real world, after $1m in ARR, hire any great VP you can find. They all should be accretive.
And a great VP of Marketing probably will even be accretive earlier than that, maybe even $0.2m ARR: