We’ve all been there. You can have 1000% conviction in your start-up but still not be 100% confident in yourself as a CEO yet. It’s OK. It’s natural.
- Find an amazing co-founder that is better than you that believes in you. This goes very far.
- Get great at just one important thing, especially getting customers. If you are the best in the company (maybe even the only one in the company) at acquiring customers, you’ll gain a lot of confidence here.
- Find one amazing mentor or investor that you completely look up to you — that bets on you. If she sees it in you … that’s telling.
- Care about your team for real. Caring about your team and colleagues alone isn’t enough. Your team needs to look up to you. But knowing you’ve got their back, that you are helping them achieve their goals, and that you’ll never throw them under the bus … will help. You need your team to believe in you.
- Be aggressive AND humble. Don’t be a wallflower. Don’t be weak. Be aggressive. But listen and be humble. People will respond to this, and it will create a confidence loop.
- Do as much public speaking as you can. The more you have to pitch it, the more confident you’ll become. At least, externally.
- Don’t ever express even a hint of optionality. Don’t let anything think for one nanosecond you aren’t 110% committed for 7-10 years. No matter what. Period. That you will always find a way. Even if you don’t really know how the frack you’re gonna pull this off.
- Be the first one in and the last one out. Later, you don’t have to do this, and probably shouldn’t. Don’t ask anyone else to do this. Tell them to go home. But as a first-time CEO, demonstrating insane commitment by proxy, by being first to show up to practice and the last to leave after the game … it works.
Just pick some that work for you. Lead by example.