How do I get users to pay for my SaaS instead of other Free similar products?

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JASON LEMKIN

This is “easy”.

Be the “enterprise” player in the space. Go upmarket. It’s a well-proven path.

Provide what medium and bigger businesses want, e.g.

  • True security.
  • Data export.
  • HIPAA, SOX, ISO, etc.
  • Professional Services.
  • Integrations with enterprise-grade products (Salesforce, Workday, SAP, Microsoft Dynamics, Box, etc.).
  • Etc.

Bigger companies don’t want free products.

They want cost-effective products they can trust, that solve their problems.

https://www.box.com/pricing

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Published on April 7, 2017
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