I was on a great panel at Dreamforce this year, and right after a mob of founders rushed the stage. The #1 question I got? It’s the #1 question we get all the time these days: “What AI Agents Does SaaStr Use?” So I came home and vibe coded a very...
Best things to do when .. you don't know what to do: 1/ More time w/existing customers. Zoom w/5 week, meet 5/mo IRL 2/ Hire 1 great VP 3/ Drive down churn. You grow faster even w/o more leads 4/ Join more sales calls. Everyone loves talk to CEO 5/ Focus leads on...
A Deep Dive with Denise Persson (CMO) and Chris Degnan (Founding CRO): How AI Transformed Marketing and Sales at Scale at Snowflake When Chris Degnan joined Snowflake as employee #13 and the company’s first sales hire, no one could have predicted the company...
Dear SaaStr: What is the Most Typical Career Path to VP Sales in a B2B SaaS Company? The most typical career path to becoming a VP of Sales in a B2B SaaS company usually involves a steady progression through sales roles, gaining experience at each level while...
We’re back with another deep dive into the shifting landscape of venture capital, and this week we’re joined by a legend who’s seen it all—Roger Ehrenberg. Roger founded IA Ventures in 2008, building one of the most respected early-stage portfolios...
As start-ups get bigger and bigger, leads get distributed more and more ratably — to an extent. Start-ups often move to round robin to distribute leads, then they segment them, and then sometimes territories even now. Should You Round-Robin Leads? Or Make Reps...
Dear SaaStr: What’s a Good Lead-to-Demo Ratio for our SDR:AE Handoff? We have a mid-market sale. Lead-to-demo rate is another critical metric to track, especially for outbound teams. It measures the percentage of leads your team engages with that actually convert...
So a little ways back Harry Stebbings and I did a deep dive on how to build your first sales team. A lot of it was great, some of it needed a refresh, so I updated it and edited it to bring it into 2025. It’s a great quick 20+ minute deep dive on many top...
Dear SaaStr: I’m Joining as VP of Sales at $3m ARR. What Should My Priorities Be? Here’s how I’d prioritize week 1 as a new VP of Sales at a $3M ARR SaaS startup. At this stage, you’re small enough to move fast but big enough that the stakes are real. The goal is to...
So there has never been a “start-up” like OpenAI. Already with 800,000,000+ users and a breathtaking $500 Billion (!) valuation. But it’s also raised and spent epic amounts. So as the chart from FT below shows — all the historic investors...
