Jeff Fernandez is the Co-Founder & CEO of Grovo, the enterprise learning solution that allows you to educate and empower your employees. At Grovo, Jeff oversees sales, investor relations, and the building of Grovo’s award-winning culture. Prior to founding Grovo in 2010, Jeff served as product manager at Clickable (acquired by Syncapse). From 2006 until 2009, he led business development and sales for Doostang (acquired by Universum Global), an online career networking community. Jeff is also a bit of a rockstar off the field getting the highest honors from Harvard penning his thesis on human performance and then playing semi pro football for the New York Rebels in 2008. I would also like to say a massive thank you to Greg Sands at Costanoa Venture Capital for the intro to Jeff today.jeff_fernandez

In today’s episode you will learn:
How Jeff came to found Grovo. What was the a-ha moment for him?
Jeff is renowned for ‘leading from the heart’. What are the advantages of this as a CEO? How does this affect the company, the culture? What are the inherent challenges?
Question from Greg Sands: Jeff likes to ‘work the sales floor’, how does that work? What does Jeff actually do? What have been Jeff’s observations having seen the sales floor up close?
How does Jeff look to structure the compensation for his sales team? How does this vary with time and stage?
What does Jeff mean when he says ‘sometimes you have to go slow to go fast’? How does that play out in his management style?

60 Second SaaStr:
Jeff’s biggest productivity tips?
Biggest challenge for Jeff in being CEO @ Grovo?
What does Jeff know now that he wishes he had known at the beginning?

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Jason Lemkin
Harry Stebbings
Jeff Fernandez

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