SaaStr Podcast #078: Kathryn Minshew, Founder & CEO @ The Muse Shares Why You Have to Make Customers Uncomfortable in the Early Days
In today’s episode you will learn:
How Kathryn came to found The Muse. What was the a-ha moment for her?
Why did Kathryn introduce a SaaS business model into the traditionally transactional model of recruiting? What were the benefits and how did it alter her go to market?
With no prior sales experience, how did Kathryn find the experience of running the sales team? What were the core takeaways? At what stage should the founder stop selling the product and hire a sales team?
Why does Kathryn believe you have to make the customer feel slightly uncomfortable to be successful?
What did Kathryn look for in her initial sales hires? Why did Kathryn hire 3 reps to start with and not 2, as usually suggested?
How does Kathryn approach the customer success field at The Muse? When did Kathryn hire her first CS rep? What is Kathryn’s take on CS being involved in the sales process?
60 Second SaaStr:
What does Kathryn know now that she wishes she had known when she started?
Biggest mistake SaaS companies are enacting with their recruiting process?
Productivity tips and hacks?
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