Ep. 303: Eugenio Pace is the Founder & CEO @ Auth0, the startup that allows you to rapidly integrate authentication and authorization for web, mobile, and legacy applications so you can focus on your core business. To date, Eugenio has raised over $213m with Auth0 from some of the best in the business including Meritech, Sapphire, Manu Kumar @ K9, Bessemer and Trinity. Prior to founding Auth0, Eugenio spent an incredible 12 years at Microsoft leading the Program Management team in the patterns & practices group at Microsoft.

Pssst 🗣 Loving our podcast content? Listen to the start of the episode for a promo code to our upcoming events!

In Today’s Episode We Discuss:

* How Eugenio made his way into the world of startups with the founding of Auth0. What were his biggest takeaways from 12 years watching the hyper-growth of Microsoft first hand?
* How does being a developer-first product fundamentally change the go-to-market? Who has done this best over the last few years? What have they done that has allowed them to scale faster than others? What has been Eugenio’s takeaways in what works when building developer communities and early developer adoption?
* How does Eugenio respond to the common thinking that “devs don’t have the budget”? Does this limit your ability to expand into large ACVs once in an organisation? How does Eugenio approach the issue of agency when selling to CIOs but having devs use the product?
* What have been Eugenio’s biggest lessons in what it takes to make a freemium product successful? How does one know how much of the secret sauce to giveaway? How does Eugenio approach pricing today through 4 different variables? How does Eugenio adopt a variable pricing mechanism that does not discourage usage?


Ep. 304: If your SaaS business has a sales team, there’s no way to grow 100% year-over-year without also growing your sales leadership. In this talk, CircleCI VP of Revenue Jane Kim will talk about the 5 mistakes all new sales leaders make. Knowing the common pitfalls won’t stop you or your team from making them, but it will help build the most important skill any manager can have: resiliency. Come and learn how to build great leaders so you can grow your team, and ultimately, your business.

This episode is sponsored by Brex.

This episode is sponsored by Brex.



SaaStr’s Founder’s Favorites Series features one of SaaStr’s best of the best sessions that you might have missed.

This podcast is an excerpt from Jane’s session at SaaStr Europa 2019.


If you would like to find out more about the show and the guests presented, you can follow us on Twitter here:

Jason Lemkin
Harry Stebbings
Eugenio Pace

Below, we’ve shared the transcript of Harry’s interview with Eugenio.

Harry Stebbings: Welcome back, you are listening to the official SaaStr podcast and I always love to hear your thoughts and feedback on the show. You can do that on Instagram at hstebbings1996 with two Bs and I respond to all messages personally there.

Harry Stebbings: However, to our episode today and I’m thrilled to welcome Eugenio Pace to the hot seat today. Eugenio is the founder and CEO at Auth0, the startup that allows you to rapidly integrate authentication and authorization for web, mobile and legacy applications so you can really focus on your core business. To date, Eugenio has raised over $213 million with Auth0 from some of the best in the business, including Meritech, Sapphire, Manu at K9, Bessemer, and Trinity Ventures, just to name a few. Prior to founding Auth0, Eugenio spent an incredible 12 years at Microsoft leading the program management team in the patterns and practices group.

Harry Stebbings: I also have to say a huge thank you to Karen at Trinity, Manu at K9 and George at Meritech for providing some fantastic question suggestions today. I really do so appreciate that.

Harry Stebbings: However, that’s quite enough from me. So now I’m very, very excited to hand over to Eugenio Pace, founder and CEO at Auth0.

Harry Stebbings: Eugenio, it’s absolutely fantastic to have you on the show. I heard so many great things from Manu at K9, George at Meritech, and Karen at Trinity, so thank you so much for joining me today, Eugenio.

Eugenio Pace: Thank you Harry. It’s great to be here.

Harry Stebbings: I do want to kick off today with a little bit about you. So tell me, how did you make your way into what we both know to be the wonderful world of SaaS and also come to found the game changer of identity management in Auth0?

Eugenio Pace: Well, my journey started just after college. I started my first company, so Auth0 is technically my second company, but that didn’t go very well and I was very inexperienced and decided to change courses a little bit. I joined big companies, one of them was Microsoft after a while and that was one of the best things that happened to me. I learned everything that needs to be learned, really, about building a big software company, a global company.

Eugenio Pace: But after 13 years there I decided that the entrepreneur bug in me was still around, and when I turned 42 which, it’s the answer for all things, I decided to try it again. And so at the end of 2012, I decided to start Auth0 with a good friend of mine, somebody I knew for a long time. And here we are.

Harry Stebbings: You mentioned the time at Microsoft. I do have to ask, you spend an incredible 13 years there and really saw the hyper scaling firsthand. What were your biggest takeaways from seeing that hyper scaling and I guess how do you think it impacted your mentality building Auth0?

Eugenio Pace: So many things about Microsoft. Microsoft is such a great company, really, and I feel so fortunate to be there. So the first takeaway is the platform mentality and it’s building stuff that not only does something for you but also allows others to build on top of it. And so that was one.

Eugenio Pace: The second one was the developer mindset, which obviously is one of the multiple facets inside Microsoft. But I took that away with us and we built Auth0 around the developer persona. And then the scale, just doing things not for a handful of customers or maybe hundreds of customers, but doing something that will impact the lives of thousands or hundreds of thousands of millions, in their case. Thinking globally, thinking about a presence around the globe, really. So those are the three main things that I took away from them.

Harry Stebbings: I do really want to kind of pick up on one of them specifically, and it’s over the last few years we’ve obviously seen the rise of developer first businesses in Stripe, Twilio, SendGrid, many more and Auth0 shares this vein, obviously, with them. Now, I’m always a go to market nerd. And so with the innovation to developer first, I guess, how does this fundamentally change the go to market and who do you think has done this best in your mind?

Eugenio Pace: I think that some of the companies you mentioned like Stripe, Twilio, SendGrid, Heroku, in many ways, have paved the way for us. We looked up to them in many, many ways. In fact, now that I recall, our very first tagline for the company when I was explaining to others what we did, we said, “We are essentially Stripe for authentication.” And so the mechanism of selling to a constituency that it’s non traditional enterprise software buyer. It’s interesting.

Eugenio Pace: We believe, perhaps the root belief, is that every company really is a software company and even though they might not call themselves a software company. But nowadays it’s impossible to do anything without software and so anything that will make the life of a developer in any of these companies easier or allow them to build better software faster, more secure, more robust is going to be appreciated.

Eugenio Pace: And as you probably know, authentication and authorization is a concern that every company has. There’s virtually no application in the world that does not require to know who their users are. And so we’re solving this unique problem, but it’s also universal. It’s getting harder. And with this belief that empowering developers, it’s a good way into all these companies.

Harry Stebbings: In terms of that insertion point, sorry I’m too interested, because I had a guest on the show the other day and they said with low ACV products, absolutely, that dev centric, dev first kind of buyer works well but it’s so challenging to scale that dev buyer into real ACV enterprise budgets. How do you think about this ability to scale ACVs with the developer first insertion point and does it heavily limit the ACV under the procurement process?

Eugenio Pace: And that’s absolutely true. Developers don’t really own a lot of budget typically unless you are a startup founder or you’re building a company from scratch, then you own the budget but those are typically lower budgets. However, they are the influencers and they are the technical decision makers into bigger budgets. So the way to simplify a little bit of emotion, we build a service that developers love and they want to use and then they will go and stand up in front of their bosses, their managers, their procurement people, and they will say, “Look, I can spend three months or six months building this thing myself or I can just do it in one day if you approve this purchase order.” And time to market, it’s an important dimension. People tended, in the past, to underestimate the huge opportunity costs of having your developers working on things that you need, but they’re not really core to your business.

Eugenio Pace: And I think that message resonates well and now there’s an understanding of that. And so we don’t have to spend a disproportionate amount of effort convincing procurement, convincing the budget owners that this is the case and so in a way the developer does the work for us in terms of advocating for using our service.

Harry Stebbings: Totally with you, there are no better advocates within an organization today. Often the best way to really onboard them is with that lighter touch trial and freemium version. We had Guy from Snyk.io on the show the other day and he said, “Your freemium version has to have your secret sauce in the products.” I guess my question for you is, having had such success with freemium, would you agree with Guy here and what’s been the biggest lessons on what it takes to really make a freemium product so successful?

Eugenio Pace: I would wholeheartedly agree with that. I think the secret sauce has to be experienced in the very first touch of your product with your customers and so we serve a very large constituency of customers. We have customers that don’t pay us anything for a long time. In fact, in numbers, we have almost 20,000 of those. So 20,000 customers that use our service, have been using the service for long period of time without paying us, but enjoying the flavor of our secret sauce.

Eugenio Pace: But then, and especially developers, that’s another component of the developer ecosystem is that developers tend to be mobile and they will start in one project and then move to another one or change jobs and move and they take that experience and that memory of the flavor with them and so we are part of their toolbox that goes from one company to another. And so when they move to the next project or when they just have a day job on Monday, they might be using us over the weekend for a pet project, but on Monday they have a day job and they bring us with them and the experience of the secret sauce goes with them as well.

Harry Stebbings: Totally with you there. Can I ask, in terms of freemium and that trial experience, it’s a difficult one in terms of the trials because you can limit it on four different elements: API calls, seats, time, features. What have you found drives the most successful trials and what’s really worked for you in terms of that measurement mechanism?

Eugenio Pace: Yeah, we limit on features. We limit on time, meaning that you can use our product for free for a limited amount of time on all features with no restrictions whatsoever. Then after that there are limits and the number of users is limited and the number of API calls and whatnot, but it’s still a very generous tier. So meaning that you can do meaningful stuff within those limits.

Eugenio Pace: I think pricing and packaging is probably one of those things that as engineers… I’m an engineer, my background is in engineering. Pricing and packaging, we don’t maybe pay as much attention to, we focus primarily on the features, technical features that is, but it’s something that I would encourage everybody to debug in the same way we debug software. So this pricing and packaging doesn’t need to be necessarily a static thing. So I would encourage everybody to experiment and to try different things, to err on the side of being a little bit more generous perhaps. Because our philosophy at least, is that we want our customers to experience as much of the secret sauce as possible throughout that period.

Harry Stebbings: Can I ask, in terms of the pricing, and pricing is one of my nerdy passion projects, my question is you never want to have a variable pricing mechanism that disincentivizes users from really engaging with your product and so you don’t want to limit, in often cases, by certain elements that do limit that usage. How do you think about the right pricing mechanism that doesn’t limit usage but also extract enough value for you to really make it worthwhile and profitable as a business?

Eugenio Pace: Yeah, that’s why I think we encourage everybody or my recommendation to everybody is to try different things and to try different things because there’s no single recipe. It’s been one of those like Holy grails of finding, “What is the right price? What is the formula? Give me the formula.” It’s so tempting to go and search for the formula. There is no formula because every company is different and the value that we provide is very different. Even within what we provide, the same capability to different people might be worth differently and so you might be selling the same thing in a different context at completely different prices. So number one is experimentation and try new things.

Eugenio Pace: I found that our customers have been overall, very reasonable. In general, people want to pay you for the value that they get so you can have a very open constructive conversation with your customers about pricing and why it’s working, why it’s not working for you and what are the changes that you need to make. And over time that has been an ever evolving dimension that we’ve been tweaking and fine tuning permanently. We are still doing it. Even today after seven years of a lot of experiments, as you would imagine, we are still have not found the perfect formula for all the ways that you can slice and dice our product.

Harry Stebbings: Your pricing is never done, I think is the right takeaway there. In terms of the pricing blending that with the go to market and developer first, land and expand is key and you’ve done it so well. Have there been any big lessons for you in what it takes to successfully land and expand the accounts? And I guess on the flip side, also what doesn’t work?

Eugenio Pace: So I would say that what worked for us is that we focus primarily on land in the first few years of our existence. I would say to other companies that I would not focus on expansion right away. I think expansion comes after you’ve proven that you have a good, solid product market fit and all the muscles of expansion are very costly and you’re not ready yet. Meaning that you have to invest in customer success, in professional services, in technical account managers and all the things that come afterwards when you develop a relationship with your customers. Expansion really becomes a good dynamic once you have those relationships, which obviously, by definition, you don’t have them in the first years.

Eugenio Pace: So I wouldn’t worry too much about it. I would worry only on the component of technical support in the beginning, especially for a technical product like ours, right? So it’s all about unblocking your customers to be successful as quickly as possible and to make them use as much of your product as possible. That should be your focus. Thinking about building a big professional services team or creating technical account management or thinking about deploying usually expensive tools for customer success management, those are, I would say, wasted cycles in the beginning. Later on? For sure.

Harry Stebbings: Totally with you there, especially in terms of the importance of land, but my question is with a really technical product and selling specifically to developers, how does that change the structure of your sales team and what makes sales reps really so successful in terms of their capabilities and the ability to understand and convey the product narrative?

Eugenio Pace: That’s also something that changes over time. So in the beginning, we wanted to have a sales team that was primarily an inside sales team, so we don’t want anybody calling anybody because developers don’t want to be called. They don’t want to be sold, they don’t want to be bothered by somebody on the phone saying, “Hey, do you know about us?” Developers like to discover things on their own. They like the voice of their colleagues. They want the recommendations of the community. They want that authenticity, which is really difficult to build later. So you have to build it from the beginning.

Eugenio Pace: So the sales team at the beginning needs to be primarily an inbound motion, an inbound machine. In the beginning, all the go to market in our case and for a developer fueled company like ours, it’s all about empowerment and enablement. So it’s documentation, it’s tutorials, it’s content marketing, it’s participation in everywhere and any place where developers are. So these are communities and forums and events that are specifically for them. And so your sales machine becomes primarily like an order taking, there’s no need for let’s say, proof of concept, heavy weight sales in connections. When you get an order it is because somebody says, “Look, we’ve been trying you for a long time. I read all these documents. I’m already using you, but hey, I cannot pay you with my credit card anymore or I cannot use your free tier anymore because we need a million users or 10 million users.” Or, “I happen to be working in this big company and my chief security officer has questions. We need to know what your compliance, we need to know about your security posture,” as an example.

Eugenio Pace: But all the pieces of trying and, “Are you the right fit for me,” are completely answered beforehand. Later on, those things are required because the scope of a developer in the land, it’s typically around a project, it’s not going to be a strategic platform that everybody in the company will be using.

Eugenio Pace: So if you want to make that leap from a point solution or a single project into more this is the API and the service that we use for all our needs in the organization, that’s when you need to build the engine of the more traditional enterprise software sales, which is, then you need sales engineers, you will need cold calling. You may need to call into personas that are not necessarily developer, they’re not necessarily builders. They might be the security organization, could be directors of product, they can be digital transformation executives, stuff like that. If that makes sense.

Harry Stebbings: It totally does. Can I ask, is that a really difficult transition to make because it’s a very structurally significant transition. Is it difficult and what’s challenging about the transition?

Eugenio Pace: Well, nothing in company building is easy. If somebody tells you, “Oh, that must be easy.” Nothing is easy and it takes time and effort. So yeah, it is difficult. It’s a transition. The key is, perhaps it’s not in the mechanics of it because this fairly well known how an inside sales or an outbound sales go to market machine works. Perhaps the difficulty is in knowing when to do it and when is it time to do it, when is it appropriate to invest and so it’s not too late and it’s not too early.

Eugenio Pace: Not too early because you’re spending a lot of money on things that you’re not producing or too late when you’re leaving a lot of money on the table because you’re not reaching out to the right people in your customer base. So timing is probably the most critical one. It’s not different from the hunting farmer analogy that is used in sales for when is the time to hire farmers and what is the time to make the transition as well? Which is obviously very, very closely tied to your land and expand question before.

Harry Stebbings: Totally and I’m very much with you on the timing there. In terms of the people that you do add the team, it was super interesting when I chatted to Manu and Karen before the episode, they both really focused on the team building aspects that you’ve done so well. Karen told me that you live and die by a few cultural values. How could I not dig into that? What are those values and how do they guide yours and the team’s thinking today?

Eugenio Pace: We have three core values and it took us a while to get there. That’s another maybe tidbit of advice for others, it is important to codify and to spend cycles in capturing and making those explicit because the values will be implicit when you start the company. You’re so few, it’s going to be five people. You choose them all, you know them all. You know what they’re thinking before they are writing a message on Slack, so there’s not really a need to be very explicit about what’s important and what’s not important. What is the framework you make decisions on?

Eugenio Pace: But as your company grows, it is absolutely critical that you be explicit about what’s important, what’s not, how you make decisions, how you resolve conflict, which is probably the most important practical components of defining a culture is how do you make decisions in your organization and how do you make the decision to scale? It’s obviously more complicated because you don’t have the luxury of knowing everybody in the organization anymore and so after a few cycles, we ended up with three core values.

Eugenio Pace: The first one we call it, “we give a shit” and giving a shit is a really impactful way of conveying this message of care. Deeply caring about what we do, caring about the quality of what we do, caring about our customer’s needs, caring about our team requirements and being proud of the things that we built. That’s “give a shit.”

Eugenio Pace: The second one, we call it “N plus one is greater than N” and it’s a geeky way of conveying this message of constant improvement. So every iteration of our product is a little bit better than it was before. Every day we are better in everything we do. It could be a small thing like cleaning up after you on a conference room and you care and you also improve the place or it could be fixing a typo in a document or shaping an entire new product. It’s all about constant improvement of everything we do.

Eugenio Pace: And the final one, we call it “one team, one score” because we believe, and that’s perhaps rooted in my very first mistake when I started my first company a long, long time ago, was this prejudice. Being an engineer, I had this prejudice, and I was completely wrong, that product was everything. Everything else was secondary and ancillary to building the product and I had this belief that if I built an amazing product, everything else will kind of fall through. And that’s not true. You need everybody. You need all the different organs. You need sales, you need marketing, you need professional services, you need finance and operations, you need security, you need engineering, you need product, you need design. You need everything.

Eugenio Pace: It’s a little bit like football, our football, not the American football. So how do win at football? And the common answer is you just score goals and that’s not how you win at football. You win at football by scoring more than the other team. And for that you need both the forwards and you also need the goalies. And so you cannot win just with forwards or just with goalies. You need an entire team. And that’s the third one that it’s important for me.

Harry Stebbings: I love a football analogy and so that’s so good to hear and totally with you there. I do want to touch a little bit deeper in that culture and company building element because a little birdie also tells me that you’re a student of Lencioni’s teachings on team dynamics. What have been your big takeaways from the studies? And what have you implemented from the studies themselves?

Eugenio Pace: Well, your bird is very well informed, I would say. Yes, I’m a big fan of Lencioni’s work. I especially like the framework of how you build teams and effective and efficient and highly productive teams. He’s got this pyramid which is obviously tied to the most famous works. It’s the five dysfunctions of a team, but I like the more positive view of that, which is you build great teams on trust first, on conflict, the ability to resolve and address and go and tackle conflict, which is impossible to do without trust. You build on commitment, on accountability and finally on results. So we are here to deliver results.

Eugenio Pace: A lot of people take the hierarchy and they make it upside down and so they focus on the results, but they don’t focus at all on all the other layers. And so there become teams where there’s no accountability or there’s no commitment or everyone is working on their own stuff but not behind common goals. You may obtain a lot of disjoint results that individually are great, but they might not be aligned with the goals of the company and so all the way down to lack of trust, which is natural, it’s intrinsic in humans and it’s one of the things that we need to build. It’s the ability to trust each other, the ability to believe and have a deep belief that we are all in this together and that I’m not going after you because that’s the only way you can essentially go straight into conflict knowing that when you’re dealing with conflict or with a contentious problem. It’s not because you are going behind or against a specific person or trying to get his job or her job, you’re trying to do the best for the company and for the mission.

Eugenio Pace: And I resonate so much with those concepts that I went all in with them. I hired coaches, they train our executive team. I use the language, I use the framework in all our communications. I use it in every opportunity I have to instill them in every layer of the organization.

Harry Stebbings: Speaking of instilling them in every layer of the organization, also slightly accidental for the organization because Karen, when we chatted before, said about your insane ability to build trust with employees, investors, customers, but also in short spaces of time, which I think is important. And so for me, I’d love to hear how do you think about creating this environment of safety and trust with these different groups and what have you found really works?

Eugenio Pace: I think the root of that is the authenticity and being consistent. Doesn’t mean that we all agree all the time and I have plenty of people inside the company and in their various degrees and at different levels of the company that I don’t agree with and they don’t agree with me either but that’s okay because we both believe that we are doing the best for the company. We all believe that we have the pure intentions behind our beliefs and so we can disagree and move forward. We can disagree and commit anyway, which is another component of the framework that I was describing before.

Eugenio Pace: But at the root of it is the authenticity and the consistency. If you keep the ratio between what you say and what you do pretty high and it’s the same and it’s always the same and being authentic, it’s being also able to be vulnerable and to admit errors and to say like, “You know what, you were right. I thought that you were wrong, but you were actually right.” And that forges and creates this virtuous circle of trust because you are able to come across as somebody that is willing to learn all the time.

Harry Stebbings: I totally agree, especially with the vulnerability and leadership element. I think that’s core to really creating that environment of trust. Can I ask a weird one, it’s kind of off schedule and off the bat, but you seem such a composed calm and collected leader and everything seems very natural to you in terms of leadership style when I listen to you, what elements do you struggle with and what have you done to improve your skills in those areas where you struggle in terms of leadership?

Eugenio Pace: Well, I’m not sure if I am as composed as I come across. I do my best. I like some principles that I use them all the time. One of them it’s a focus on things that I have control of and I don’t waste time on things that I don’t have control of. And so that, it’s very closely related to the anxiety that people feel and the angst that people feel when they focus on the things that they don’t control and they try to control them.

Eugenio Pace: And so without going into the deep philosophical components of that, I try my best to ignore things that I don’t really have any influence. So I’ll give you a good example of this. Many, many people will ask me, “Aren’t you worried about this competitor or the markets or what is going to happen if there’s a big recession or what happens if Brexit or whatever happens in American politics?” And my answer to them is, “No, I couldn’t care less from a company point of view, because I don’t have any control of any of those events.”

Eugenio Pace: I will use the input of those events, it’s not that I am going to live in oblivion to what’s happening around me, but I will use them as inputs because the one thing I do control is what we do in that context. So if something happens in the market or if a competitor does something or announces something, it’s not that I’m going to just ignore them and pretend that it’s not happening. I will take that into account, but I will focus on what I can do, not on what the company can do and what problems that we can shape and what problems that we can solve and how we are going to go to market and how are we going to change our pricing.

Eugenio Pace: All the things that are in our control as opposed to trying to be obsessed by everything that happens around us. Because guess what, what happens around us first of all, we don’t control and second, it’s overwhelming. You just open a newspaper every day or read Twitter every day or whatever your favorite source of information is and if you pay attention to that, it can consume your entire life, your every second of your existence on things that, again, are essentially input, but they’re not you. And so I put all my emphasis on that and maybe that’s what helps project a little bit of these calmness that other people perceive in me.

Harry Stebbings: You may say you’re not as calm as you come across, but I feel incredibly meditative and calm just listening to you so I don’t trust that at all and it’s wonderful to hear. I do want to move into my favorite though, Eugenio, which is the 60 Second SaaStr. So I say a short statement and then you hit me with your immediate thoughts. Are you ready to dive in?

Eugenio Pace: Let’s do it.

Harry Stebbings: Tell me a moment in your life that served as an inflection point and changed the way that you think.

Eugenio Pace: Perhaps the one moment that comes to mind is when I was drafted in the army. So I didn’t expect that, but I was drafted and I was already an engineer. And then I found myself being the lowest level foot soldier in the hierarchy and that was an incredible good lesson in humility and being able to do anything and back to what I was telling you before of our ability to control. And I found that I was able to control me but not everything around me and it was a turning point in my life.

Harry Stebbings: Yeah, that’s a very seminal moment to be faced with. Tell me, do you want quality or quantity of logos in the early days? What should they focus on, the sheer quality or just the quantity and velocity?

Eugenio Pace: You should focus on delighting whoever comes to your door and that’s probably quality. You know, you want people that really love and are engaged and can spend perhaps a disproportionate amount of time with you to shape the way your product will be built.

Harry Stebbings: Totally agree with you there in terms of whoever the customer is, delight them. Tell me, what do you believe that most around you disbelieve?

Eugenio Pace: I think people reject problems and challenges. We all naturally shy away of issues in our lives and I learned over time to actually embrace them and run towards them. I run towards problems and issues because problems and challenges and issues are feedback and are mechanisms to make us better. And so I embrace mistakes and I embrace problems every day and I encourage everybody in their own company to do the same. So go and stretch yourself, put another plate on your bar if you do weight lifting and yeah, it’s not going to be comfortable, but it’s the one way of making you stronger.

Harry Stebbings: Final one, what do you know now that you wish you’d known at the beginning of your time founding Auth0?

Eugenio Pace: Well, perhaps earlier than that, and I kind of gave this away already, which is you really need every discipline to build a great company. I don’t believe there’s such a thing as a sales driven company or a product driven company or an engineering driven company or a customer driven company. I think you need all those pieces. You might have a bias, but if you build an amazing product that it’s fantastic, it’s brilliant from an engineering perspective, that is not a warranty of success. In the same way that if you have a world class sales organization, if your product is not great, you might be able to convince a few, but that’s not going to make a company great. You need greatness across the board.

Harry Stebbings: Listen, I’ve so enjoyed this episode, as I said, it’s been incredibly calming just listening to your collective thoughts. I can’t thank you enough for joining me and I can’t wait to see the future ahead for Auth0.

Eugenio Pace: Well, it’s me that I thank you, Harry, for this opportunity. Great talking with you. Always enjoy doing these, so very happy to be here.

Harry Stebbings: I mean, I do just love his voice and I have to say that episode was so much fun to do and I can’t wait to see the exciting times I had for Auth0. If you’d like to see more from Eugenio and that incredible voice. You can find him on Twitter at eugenio_pace. Likewise, it’d be great to welcome you behind the scenes here at the show. You can do so on Instagram at hstebbings1996 with two Bs, always love to see you there.

Harry Stebbings: As always, I so appreciate all your support and I can’t wait to bring you another fantastic episode next week.


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