What are some fair performance benchmarks for a co-founder to get more equity?

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JASON LEMKIN

A fair way is to prove you can add material, senior-level value beyond a CFO.

A start-up doesn’t need a CFO, at the earliest, until $4-$5m ARR.  And that’s if you are growing quickly.  Otherwise, you can outsource it, or at least, hire a controller.

You aren’t worth 8% as a CFO.  Sorry.  You aren’t even worth 1% as a CFO today.

But you may be worth more.  As Chief Product Officer.  Chief Technology Officer.  VP of Sales.  VP of Growth Hacking.  Something.

Just not as a money dude.

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Published on January 24, 2016
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