#1 Lie. That it will get easier.
It never gets easy, but it can get less difficult:
- You get better. You constantly learn, and in not that long of a time, become one of the experts in your space.
- At some point, you stop being at risk of going bankrupt. This does let you breathe.
- At some point, you have a brand, and that makes your growth more predictable. Not easier. But more predictable.
- At some point, you have a great team, or at least part of one. You don’t have to do it all yourself anymore. It doesn’t really get “easier” here because now you have to spend 50% of your time recruiting. But a great VP or 3 can finally own some of the core goals and functional areas.
- At some point, your product isn’t terrible anymore. You will never be satisfied here. But it’s nice when the basic core product finally is sort of great.
- At some point, you are in control of your destiny. It’s not any easier then, too. But then at least you aren’t dependent on a partner, a VC, or anything external.
#2 Lie. That you get back that family time.
You never do.
#3 Lie. That you can always walk away and do something else.
The great CEOs can’t. If this comforts you in the early days, though, OK.