Dear SaaStr: What Are The Biggest Challenges For a Non-Technical Founder?

Dear SaaStr: What Are The Biggest Challenges For a Non-Technical Founder?

Adding enough value the first year.

If you can’t build it, can you:

  • Sell it? That’s worth it. If you can bring in all the first customers, that’s a magical skill.
  • Design it? Head of Product is just as important as Head of Writing Software. Sometimes, one person can do both. But often, not so much.
  • Market it? If you’re a genius here in bringing in leads and customers via marketing, that’s critical too.
  • Raise the capital? That’s not enough, but it’s super important, too.

If you can’t really do any of those though.

Step aside.

Published on January 8, 2023

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