Why do VCs count cold emails in their total deal flow funnel review list if they are so low value? by Jason Lemkin | Early, Fundraising, Leadership, Metrics, Q&A I’m not sure the very, very. Very. best VC firms and GPs ever really talk about deal flow as a core metric. It’s like pipeline. Who cares. View original question on quora Related Posts How does a new venture firm get deal flow? How do investors quantify the quality of deal flow? Dear SaaStr: What's the Average Deal Size for SaaS Companies?