Across nearly 100 sponsors and 10,000 attendees, we share an inside look at the latest event trends, sponsor data and attendees from SaaStr Annual.

The latest from the 20VC x SaaStr collaboration with Harry Stebbings, Jason Lemkin, and Rory O’Driscoll Jensen Huang wanted the deal done before Christmas. He got it in two weeks. Nvidia just dropped $20 billion on Groq—a company doing sub-$50 million in revenue—because when you’re protecting a $3.5 trillion market cap, 1% is a rounding…
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So this week, OneStream announced it’s going private. Just 17 months after its IPO. Let that sink in. KKR took OneStream public in July 2024 at a $6 billion valuation. The stock opened 29% above its $20 listing price. Everyone celebrated. The IPO window was “open” again. Now? Hg Capital is buying it for $6.4…
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Philip Lacor is the CRO of Personio, a $3B+ HR and payroll platform with 1,500 employees, 15,000 customers, and a 400-person sales team. He shared their AI transformation journey at SaaStr AI London — and the learnings are a masterclass for any revenue leader trying to figure out how to actually deploy AI in GTM….
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Dear SaaStr: How Can a SaaS CEO Tell Which Customers are 10+ Year Customers? I think it’s fairly easy. Look for: Are they running an entire division or group (or more) on your product? Is the use case mission critical — even if niche? I.e., would the business be at risk if you went down…
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Invisible Unemployment is going to really pick up in tech in 2026. It’s already here. It just doesn’t show up in the numbers yet. And yes, it’s fueled by AI—but not in the way most people think. The unemployment rate in tech looks fine on paper. Layoff announcements have slowed down from the bloodbath of…
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Motive filed its S-1 to IPO, and now we can finally see the real numbers behind one of the fastest-growing fleet management companies ever built. And with somewhat direct competitor Samsara trading at a ~$20B market cap and just hitting GAAP profitability for the first time, this is the perfect moment to dig in. These…
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Dear SaaStr: Should I Fire a Sales Rep That Lied To Several Customers? Earlier in my career, I would have said Yes. Of Course. Fire any sales rep that lies to customers. Especially more than once. Especially in my first start-up, we worked in a heavily regulated, life-or-death industry. There was no room for lies….
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We just did a deep dive with Lenny Rachitsky on what we’ve learned deploying 20 AI agents at SaaStr. And I want to share what I think is the single most important piece of advice for any sales, marketing, or GTM leader heading into 2025: Pick one AI agent. Deploy it yourself. Do the training…
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The B2B market in 2025/2026 is experiencing a paradox that every founder, CEO, and investor needs to understand: there’s more capital, more budget, and more opportunity than ever before. But the thing is .. that incremental B2B budget it’s not evenly distributed. Not even close. If you’re not grabbing AI budget, you’re swimming against a…
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Dear SaaStr: As a startup founder, what’s the best way to announce your departure to the team and leave on good terms? The startup is series A/B, with 30+ employees. I have no magic insights, but I have transitioned post-acquisition out of 2 companies that I’ve co-founded. And I’ve had one key co-founder leave in…
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Here’s something almost nobody tells you when you deploy your first AI agent: you’re not eliminating management overhead. You’re trading one type of work for another. It’s different work. But it requires about as much time for oversight, review, and training as managing humans did. We’ve deployed 20+ AI agents at SaaStr over the past…
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The latest SVB State of the Markets report just came out, summarizing all their venture and startup activity through 12/31/25 or so. This is their 30th edition, and buried in these 34 pages are some hard truths that every founder, operator, and investor in B2B needs to internalize. I’ve pulled out the 10 most critical…
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Hopefully, 100% of your customers love you. But as time goes on, you’ll oversell a few deals. Or not quite deliver in some fashion. Or fail to deploy in others. And some customers will ask for their money back. When they e-signed binding, good old-fashioned contracts. What should you do? The simple answer “of course”…
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Here’s a pattern I’ve seen play out dozens of times now, and it’s worth talking about honestly. When a B2B company’s growth slows — say, drops from 50% to 20% or even 15% — the CRO role fundamentally changes. Not officially, of course. The title stays the same. The comp plan still has new logo…
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