Should I call myself a owner, founder, or CEO?

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JASON LEMKIN

CEO. Although, perhaps say it in a neutral tone, with no bravado.

I always thought the title was a bit silly when running tiny start-ups.

But I missed an important point: Customers, Prospects, Recruits and Media like to talk to “the CEO”.

Even if it’s the CEO of a 5-person startup.

Customers, especially. They want to build a personal relationship with the CEO, the one person who is making a true commitment back to them on the 5+ year customer journey.

Use that title, at least externally.

Internally, if you prefer Founder, Chief Fixer, Trash Pickeruper, or whatever, understood. I did.

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Published on August 7, 2017
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