What are the first 4 hires a marketing team should make if they are part of a SaaS company making 4 million ARR?

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JASON LEMKIN

VP of Marketing.

Whatever you do, at $4m in ARR, don’t hire mid or low-level marketers yourself. It’s way, way too late. There’s too much to do. You need the head of marketing in place — now.

Hire a true VP of Marketing and give her (x) a revenue commit and (y) a budget to hit it.

She’ll figure out which hires to make to hit the plan out of that budget. It may be 4 hires. It may be 0 hires, and she prefers to spend that money on outside resources or programs. You shouldn’t be figuring that out. You are too big and far along.

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Published on January 19, 2018
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