So for many years, so many B2B founders wanted to be “more PLG” or “add a PLG motion”. What they really wanted though was to add a better self-serve product with a more viral element. PLG was a great way to describe the next evolution of self-serve + viral: HubSpot...
ServiceTitan, the operating system for the trades, continues to scale impressively, with $772M in FY25 revenue, $800m+ ARR and a clear path to $1B ARR. It’s the vertical SaaS rocketship: $840m ARR Still growing a stunning 29% (!) Just above non-GAAP break-even...
Dear SaaStr: What Should I Do in a Sales Audit? A sales audit should be comprehensive and focus on identifying strengths, weaknesses, and opportunities across your sales process. Here’s what to include: Pipeline Health: Review the pipeline metrics—deal velocity, win...
It’s days away now! The ultimate gathering of SaaS and AI leadership is about to happen in San Francisco. SaaStr Annual + SaaStr AI Summit 2025! We’re bringing together the true founders, revenue leaders and product visionaries that are actually driving...
So SaaStr is a 5 person entity. Just 5 of us, but we do a lot. A lot. And yes, there are agencies and contractors that help us (bless them), but the full-time team is just 5. Before AI, we maybe could respond to a handful of email-based issues, and a few chats. ...
Dear SaaStr: What Metrics Should I Be Using to Measure My Outbound Team? We are targeting $30k deals. For mid-market outbound, the funnel stats can vary depending on your execution, but here are some benchmarks to keep in mind: Connect Rate: If you can get 5% of your...
Dear SaaStr: Should I Visit My Customers More? Yes. Absolutely. You should visit your customers more. I can’t stress this enough—getting in front of your customers is one of the most effective things you can do to drive growth, retention, and expansion. It’s not just...
What’s Changing in Sales: The AI Revolution is Here — and Coming Fast After analyzing 139,000+ conversations through SaaStr’s New AI, it’s now clear from the data: AI is about to fundamentally transform B2B sales. This isn’t some distant...
Kiren Sekar, Chief Product Officer and founding team member at Samsara, came to SaaStr Annual to do one of our best deep dives ever on going multi-product. Samsara was intentionally multi-product from the earliest days, and they carefully planned out scaling 5+...
Dear SaaStr: What Are Some Signs of Potential Churn Even if Usage is Strong? Even with strong engagement, there are subtle signs that a customer might churn. Here are a few key ones: #1. Champion Turnover If your main point of contact or internal champion leaves the...
