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How Bonuses Vary Per Exec Position: The Real Data 📊
How large should an executive’s target bonus be as a percentage of their salary? We looked at Pave’s analysis of 2,700+ executives. From 20% for VPs of HR to 100% for VPs of Sales. Getting these ratios wrong can hurt retention or misalign incentives of your top execs. Important caveat: Many executives in tech are…
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What To Look For In Your First Marketing Hire
Dear SaaStr: What Do I Look For In My First Marketing Hire? Hiring your first marketing leader is a pivotal moment, and it’s easy to get it wrong if you don’t approach it strategically. The vast, vast majority of “marketers” are just not the right fit to be your first marketing hire and leader. Here’s…
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Blog Posts, Scale
eCommerce on Fire: Back to Pandemic Highs (And What Shopify’s $75B Quarter Tells Us)
In May 2025 ecommerce just hit 20.21% of total retail sales – a whisker away from April 2020’s panic-buying peak. Here’s why this time is different, and what Shopify’s monster quarter reveals about the new eCommerce reality. We just witnessed something remarkable in the eCommerce data that every B2B founder in the broader space needs…
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