Should an early- stage B2B startup meet every customer face-to-face to receive feedback?
Meet at least as many as you can.
Some rough rules to think about:
- Meet every local customer that you can Uber/drive to in the early days … if they’ll take a meeting (a lot won’t want to).
- The more your product is a “solution” vs. just a tool — the more meetings you should take. To learn how your solution is really being used.
- Meet with ALL your top 10, or top 10% customers. So if you have 50-70 today … if nothing else … meet in person with the Top 5 or so.
- If nothing else, try to spend 20% of your time with your existing customers. Everyone spends too much time on prospects, and not enough time with closed customers.
Published on November 23, 2015