It’s 2020 and SaaS buyers are more skeptical and suspicious, more disbelieving, more unconvinced than they were in 2019. Or 2018. Or 2017. The situation is getting worse. The SaaS Trust Crisis is making it harder to market and sell software and services than ever...
In this panel from Annual 2018, successful enterprise CEOs and Presidents Yvonne Wassenaar, CEO of Airwave, Godard Abel, Co-Founder & Executive Chairman of G2, and Marc Diouane (one of our most anticipated Europa speakers!), President of Zuora share the real-world...