What does it take to increase LVR from 5% to 20%+ MoM?
I don’t know, but what I do know, is you can increase leads materially by hiring a true head of demand gen that knows what they are doing.
5% LVR is not impressive.
Get help. Hire a Director or VP of Demand Gen, or a VP of Marketing that is mainly a demand gen’erer.
Magic will happen.
It’s not hard to do better than that.