So SaaStr is a 5 person entity. Just 5 of us, but we do a lot. A lot. And yes, there are agencies and contractors that help us (bless them), but the full-time team is just 5. Before AI, we maybe could respond to a handful of email-based issues, and a few chats. ...
Dear SaaStr: What Metrics Should I Be Using to Measure My Outbound Team? We are targeting $30k deals. For mid-market outbound, the funnel stats can vary depending on your execution, but here are some benchmarks to keep in mind: Connect Rate: If you can get 5% of your...
Dear SaaStr: Should I Visit My Customers More? Yes. Absolutely. You should visit your customers more. I can’t stress this enough—getting in front of your customers is one of the most effective things you can do to drive growth, retention, and expansion. It’s not just...
What’s Changing in Sales: The AI Revolution is Here — and Coming Fast After analyzing 139,000+ conversations through SaaStr’s New AI, it’s now clear from the data: AI is about to fundamentally transform B2B sales. This isn’t some distant...
Kiren Sekar, Chief Product Officer and founding team member at Samsara, came to SaaStr Annual to do one of our best deep dives ever on going multi-product. Samsara was intentionally multi-product from the earliest days, and they carefully planned out scaling 5+...
Dear SaaStr: What Are Some Signs of Potential Churn Even if Usage is Strong? Even with strong engagement, there are subtle signs that a customer might churn. Here are a few key ones: #1. Champion Turnover If your main point of contact or internal champion leaves the...
There’s no question you can found a great B2B company anywhere today. Hopefully, Canva will IPO soon — straight from Australia. Several of the latest B2B IPOs are HQ’s far from SF, from Klaviyo to Onestream. But venture capital? Well, in the Age...
Top Posts: #1. Forge: The Secondary Markets for Hot Start-Ups Are Back! Just Not So Much for Enterprise Software #2. AI Can’t Sell Yet. But It’s Probably Already “Smarter” Than Much of Your Sales Team #3. VC Deals in 2025 Off To Same Pace as 2024. And AI is 71% of...
Dear SaaStr: Once Your Equity Vests In a Startup … Why Stick Around? It’s an interesting and subtle question, especially these days in the Bay Area, where many barely stay 1 year to their cliff, let alone the full 4–5 years to vest. Even employees at OpenAI...
I get sent this resume to review all the time. Director+ of Sales at Slack / Zoom / Mongo / Datadog / Qualtrics Your Brand Name SaaS Company. Took Hot Start-Up from $0 to $50m as VPS from Day 0. Was there “early” through IPO and did amazing things. That all sounds...
