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Marc Benioff CEO Salesforce on Why Tapping into An “AI Budget” is Doing It All Wrong
Jul 30, 2025
A little while back we did a great deep dive with Marc Benioff, Salesforce's CEO. While I had him I did a deep dive on a question all of us need to understand better: just where are these massive AI budgets for software really coming from? Salesforce CEO Marc...
Dear SaaStr: Should I Remove Monthly Subscriptions to Drive Down Churn?
Jul 30, 2025
Dear SaaStr: Should I Remove Monthly Subscriptions to Drive Down Churn? Generally -- no. Annual plans only mask churn. They don't eliminate it. And at least for SMBs and prosumer customers, not having a monthly edition can add significant friction to buying. That...
AI in GTM Efficiency: The Playbooks from Databricks, Monday.com and Benchling
Jul 29, 2025
AI in GTM Efficiency: The Playbooks from Databricks, Monday.com and Benchling How three high-growth companies are actually implementing AI across their revenue operations — and what it means for your AI-informed GTM strategy today. The AI transformation in...
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Artificial Intelligence (AI), Blog Posts, SaaStr.Ai
Marc Benioff CEO Salesforce on Why Tapping into An “AI Budget” is Doing It All Wrong
By Jason Lemkin | July 30, 2025
A little while back we did a great deep dive with Marc Benioff, Salesforce’s CEO. While I had him I did a deep dive on a question all of us need to understand better: just where are these massive AI budgets for software really coming from? Salesforce CEO Marc Benioff’s learning: if you have a…
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Blog Posts, Q&A
Dear SaaStr: Should I Remove Monthly Subscriptions to Drive Down Churn?
By Jason Lemkin | July 30, 2025
Dear SaaStr: Should I Remove Monthly Subscriptions to Drive Down Churn? Generally — no. Annual plans only mask churn. They don’t eliminate it. And at least for SMBs and prosumer customers, not having a monthly edition can add significant friction to buying. That means less customers & less sales. I’s a double-edged sword. It simplifies…
Continue Reading
Artificial Intelligence (AI), Blog Posts, SaaStr.Ai
AI in GTM Efficiency: The Playbooks from Databricks, Monday.com and Benchling
By Jason Lemkin | July 29, 2025
AI in GTM Efficiency: The Playbooks from Databricks, Monday.com and Benchling How three high-growth companies are actually implementing AI across their revenue operations — and what it means for your AI-informed GTM strategy today. The AI transformation in go-to-market isn’t coming — it’s here. But unlike the broad promises we’ve been hearing, the real story…
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