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Salesforce is The GOAT of B2B. It Got to $31B ARR in 19 Years. Anthropic Did it in 4. Here’s Why
May 10, 2026
Salesforce is a $42 billion a year business. It took 27 years to get there. Founded in 1999, it was the first cloud company to hit $1 billion in revenue, the first to hit $10 billion, and the first to pass $40 billion. It has 150,000+ customers across every industry...
I’m Thinking of Joining an Early Stage Startup as the First Sales Exec. How Do I Pick Right?
May 10, 2026
Dear SaaStr: I’m Being Recruited by a Startup That Just Raised $5m. How Do I Vet Them? First, there's probably something there if they raised $5m. That's never as easy at it sounds. It means the early traction looks good, or the team looks strong, or both. At...
Is Our AI VP Marketing … Really a True VP? We Asked Him
May 9, 2026
A lot of you have said 10K isn't a real VP of Marketing. Amelia and I disagree, but I asked 10K himself to share his answer after driving SaaStr this year to its first $10,000,000 in revenue (hence nickname "10K") and driving every metric up from last year so far. --...
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Artificial Intelligence (AI), Blog Posts, SaaStr.Ai
Salesforce is The GOAT of B2B. It Got to $31B ARR in 19 Years. Anthropic Did it in 4. Here’s Why
By Jason Lemkin | May 10, 2026
Salesforce is a $42 billion a year business. It took 27 years to get there. Founded in 1999, it was the first cloud company to hit $1 billion in revenue, the first to hit $10 billion, and the first to pass $40 billion. It has 150,000+ customers across every industry in every country. It basically…
Continue Reading
Blog Posts, Early
I’m Thinking of Joining an Early Stage Startup as the First Sales Exec. How Do I Pick Right?
By Jason Lemkin | May 10, 2026
Dear SaaStr: I’m Being Recruited by a Startup That Just Raised $5m. How Do I Vet Them? First, there’s probably something there if they raised $5m. That’s never as easy at it sounds. It means the early traction looks good, or the team looks strong, or both. At least, usually. But of course that’s not…
Continue Reading
Artificial Intelligence (AI), Blog Posts, SaaStr.Ai
Is Our AI VP Marketing … Really a True VP? We Asked Him
By Jason Lemkin | May 9, 2026
A lot of you have said 10K isn’t a real VP of Marketing. Amelia and I disagree, but I asked 10K himself to share his answer after driving SaaStr this year to its first $10,000,000 in revenue (hence nickname “10K”) and driving every metric up from last year so far. — Jason, ed. A few…
Continue Reading
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"SaaStr is the largest community of people who like enterprise software on the planet. It’s a great community of people trying to build companies and learn from one another. It’s pretty amazing to see."
Aaron Levie, CEO and Co-Founder of Box

"If you really want to be good at building up your company, read SaaStr."
Eric Yuan, CEO & Co-Founder of Zoom

"SaaStr is the undisputed thought leader in how to build SaaS businesses. Jason is legendary."
Lew Cirne, CEO of NewRelic

"SaaStr is the undisputed thought leader in how to build SaaS businesses. Jason is legendary."
Lew Cirne, CEO of NewRelic

"SaaStr has pulled the entire SaaS community together in a powerful way."
Scott Dorsey, CEO of ExactTarget

"SaaStr is definitely the largest collection of people who like enterprise software — on the planet."
Aaron Levie, CEO and Co-Founder of Box

"SaaStr’s all about helping the younger founders be successful."
Phil Fernandez, CEO & Co-Founder of Marketo

"SaaStr is my peeps."
Dharmesh Shah, CTO of Hubspot
Popular Q&A
Dear SaaStr: What Was the Toughest Rejection You Ever Had in Sales?
Oct 26, 2025
Dear SaaStr: What Was the Toughest Rejection You Ever Had in Sales? The hardest rejection I’ve had in sales was around renewals. Especially ones I thought we really had earned. But still lost. In particular, in the early days of EchoSign / Adobe Sign, we had a...
Dear SaaStr: What Is the Playbook for a Successful Customer Success Team?
May 10, 2025
Dear SaaStr: What Is the Playbook for a Successful Customer Success Team? A good playbook for customer success is all about driving retention, expansion, and customer happiness while making it scalable: Hire Truly Product-Savvy Customer Success Managers at First Focus...
AI at Scale: 8 Learnings from monday.com Co-Founder and Co-Ceo Eran Zinman
Feb 28, 2025
monday.com Co-CEO and Co-Founder Eran Zinman recently sat down with SaaStr CEO and Founder Jason Lemkin to share his insights on their journey, including how they’ve leveraged AI, maintained growth, and expanded into multiple product lines.
The 2025 SaaS Vibe Check: What Founders Need to Know Right Now with SaaStr CEO and Founder Jason Lemkin
Feb 19, 2025
SaaStr CEO and Founder Jason Lemkin did a vibe check into the state of SaaS, AI, venture funding, and the rollercoaster of building a business in 2025.
Dear SaaStr: Can an Entrepreneur Back Out of a Signed Term Sheet Without Damaging Their Reputation?
Dec 9, 2024
Dear SaaStr: Can an entrepreneur back out of a signed term sheet without damaging their reputation? In my experience — Yes, probably. As a founder, you can back out of a term sheet if something is off, or even if you just get another offer you prefer. There is a lot...
How To Reverse-Engineer a $100M Exit: SaaStr on My First Million Pod
Apr 19, 2024
How do you reverse-engineer your first million as a SaaS startup founder? SaaStr founder and CEO Jason Lemkin chats with Sam Parr on the popular YouTube channel and podcast My First Million about what’s required to make it on the map for a $100M exit and then reverse engineers the steps to get there.
Rule 1: New minimum is $400K per employee
Rule 2: Go multi-product
Rule 3: Your second product must be bigger than your first product
Cheat code: Double your prices
Rule 4: 30% of your revenue is international
Rule 5: Localize your product
Cheat code: Remove friction
Rule 6: 100% net revenue retention
Rule 7: Don’t raise double digit millions


