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What To Look For In Your First Marketing Hire

Dear SaaStr: What Do I Look For In My First Marketing Hire? Hiring your first marketing leader is a pivotal moment, and it’s easy to get it wrong if you don’t approach it strategically. The vast, vast majority of "marketers" are just not the right fit to be your first...

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Blog Posts, Q&A

What To Look For In Your First Marketing Hire

Dear SaaStr: What Do I Look For In My First Marketing Hire? Hiring your first marketing leader is a pivotal moment, and it’s easy to get it wrong if you don’t approach it strategically. The vast, vast majority of “marketers” are just not the right fit to be your first marketing hire and leader. Here’s…
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Blog Posts, Scale

eCommerce on Fire: Back to Pandemic Highs (And What Shopify’s $75B Quarter Tells Us)

In May 2025 ecommerce just hit 20.21% of total retail sales – a whisker away from April 2020’s panic-buying peak. Here’s why this time is different, and what Shopify’s monster quarter reveals about the new eCommerce reality. We just witnessed something remarkable in the eCommerce data that every B2B founder in the broader space needs…
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Artificial Intelligence (AI), Blog Posts, SaaStr.Ai

The Redpoint Ventures Playbook: How Top VCs Are Really Investing in AI Applications (And What It Means for Your SaaS Strategy)

The Redpoint Playbook: How Top VCs Are Really Investing in AI Applications (And What It Means for Your SaaS Strategy) From SaaStr AI Wednesday with Jacob Effron, Managing Director at Redpoint Ventures If you’re building in B2B today and haven’t figured out your AI strategy, you’re likely falling behind. But if you think integrating basic…
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