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Sometimes All Your Bigger Customers Want is Just To Be Heard
A ways back we put together a series of SaaStr posts on how the customers I visited in person never churned. Some almost churned, but if I went out in person, and built a relationship, they never left. At least, not on my watch: I Never Lost a Customer I Actually Visited In Person Today,…
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Blog Posts
The Great SDR Downsizing: 36% of B2B Companies Cut Sales Development Teams in 2025
The Great SDR Downsizing: 36% of B2B Companies Cut Sales Development Teams in 2025 Based on data from Emergence Capital’s “Beyond Benchmarks” report surveying 560+ venture-backed B2B software companies The whispers have been growing louder in SaaS corridors: “Is this the end of the SDR?” As AI tools proliferate and automation becomes more sophisticated, many…
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Blog Posts, Q&A
Dear SaaStr: My CAC Has Doubled Over The Last Year. Should I Stop Hiring?
Dear SaaStr: My CAC Has Doubled Over The Last Year. Should I Stop Hiring? It’s something to dig into and potentially alarming. But … if growth remains strong and the burn rate overall is manageable and isn’t growing out of control, maybe don’t fully tap the brakes. Instead, you need to dig into why your CACs have…
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