It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference. Mark...
By Marcelo Lopez, UruIT CEO The global healthcare industry is overwhelmed. While the COVID-19 pandemic is dominating headlines, it has also shed light on just how embattled the system has become, dealing with issues like aging populations, increasing burdens of...
By Kara Kennedy, G2 Director of Market Research 88% of businesses have shifted to remote work due to the COVID-19 pandemic, leading us all into uncharted territory. G2’s research team wanted to better understand how the pandemic is impacting software spend and usage,...
By PandaDoc Marketing Specialist Travis Tyler Even before a global health crisis slammed into the world economy this year, global sales leaders were already pretty shakey about the current state of deals. We know this because hundreds of them told us so in a joint...
If you’re feeling the weight of being cloistered in your homes for several weeks now, have no fear Team SaaStr has compiled a list of five great tools that you can use for free to get you through this time! We’ll be releasing several upcoming posts...
If you’re feeling the weight of being cloistered in your homes for several weeks now, have no fear: Team SaaStr has compiled a list of five great tools that you can use for free to get you through this time! We’ll be releasing several upcoming posts...
By Shane Murphy-Reuter, Intercom SVP of Marketing Most marketers I know struggle over the same competing messaging challenges: to what degree should we focus our messaging on the function of what our product can do, versus the emotion of how it makes me feel when I...
Just like filing your income tax returns or hanging that state-mandated safety poster up in your break room, sales tax is a back-office pain point, not a profit center. That makes sales tax compliance easy to ignore… until it becomes a problem. This post will walk...
By Avanish Sahai, Google Cloud VP of ISV & Application Partners At SaaStr Annual, we’ll be sharing stories of how a few of our SaaS partners enable enterprises to change the way they do business. I am a former CXO and current investor and board member in the B2B...
By Matthew Klassen, Gainsight Head of Creative In his excellent article, The Manufacturer’s Dilemma, the author Geoffrey Moore gives perhaps the most succinct economic premise of the shift to the SaaS model: “The ultimate consequence of all this is as...
By Vivek Ganti, Cloudflare Product Marketing Today, the Internet is the lifeblood of business and the primary vehicle of commerce and communication for people around the world. While it was brilliantly architected to deliver fault tolerance and connectivity, it was...
By Anthony Kennada, Founding CMO at Gainsight If you talk to enough founders and marketers who have attempted to create a category, typically they’ll all say the same thing — it’s incredible when it works, but if you can take the blue pill and avoid it, you...
By Sara Estes, Pendo.io, Author of the Rise of Product Ops As technology companies scale, silos emerge and processes can break down — creating the need for a dedicated function to drive alignment, communication, and efficiency across the company. We’ve already seen...
By Rob Nathan, EVP, Integrated Solutions at CardConnect Payments can be facilitated on a mobile device in a variety of ways. This is a huge advantage for SaaS companies looking to diversify recurring revenue streams in a way that also delights customers. Tablets or...
By Frank Weishaupt, Owl Labs CEO If you told me there was an employment strategy that would improve my company’s employee retention, hiring, and productivity — yet I ignored it — I bet you’d question my leadership. I find it shocking whenever businesses...