How to Double Your Magic Number and Increase Your Go-to-Market Efficiency with Sapphire Ventures

How to Double Your Magic Number and Increase Your Go-to-Market Efficiency with Sapphire Ventures

Rajeev Dham and Karan Singh, Partners at Sapphire Ventures, and Jane Lee, Vice President at Sapphire walk us through how to double your “Magic Number,” a shorthand for your SaaS sales and marketing efficiency. In recent years, the average Magic Number and benchmark for go-to-market efficiency has dropped from .7x to just .3x. How has the happened? And what can founders and revenue leaders do to turn around their budgets for efficient growth?

AI Day is Coming Digitally to SaaStr on March 27 2024!

AI Day is Coming Digitally to SaaStr on March 27 2024!

Building off the popularity of our AI Day at last September’s SaaStr Annual, we’re bringing it back online this March on Wednesday, March 27th for a completely live, digital event that will bring the global SaaStr community together with the brightest innovators in Artificial Intelligence for a day of digital content. (And don’t worry we’ll be bringing it back to the Annual this September too.)

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