For the 2017 SaaStr Annual we’re going even bigger with 10K attendees, 3+ stages and 250+ speakers. We’ll be segmenting out the content by company stage as well as role and functional area (or that’s the goal, at least!). We’ll make it easy to find the folks with the...
Continuous deployment is pushing deployment cycles faster than ever, but QA teams often lack the efficiency and focus to keep pace with continuous deployment. Knowing what to test before releasing a product ensures that quality stays high and customers stay happy, yet...
For the past few years, it’s been pretty confusing trying to understand what’s going on in SaaS fundraising. Starting in ’13 through mid-’15, rounds dramatically grew in size and pace, and dozens of unicorns were minted. Things then slowed...
Guest Post by Anthony Kennada, VP Marketing at Gainsight It’s something we often hear at Gainsight when we’re talking to SaaS founders in early stages of their lifecycle: “We’re a startup, we’re not ready for Customer Success yet.” If you’re a founder, you’re probably...
Welcome to Episode #12! Joining us today, I am delighted to have Daniel Chait, Founder & CEO of Greenhouse – software that gives people the power to build great companies. Greenhouse automates and simplifies the best practices for recruiting top talent,...
Welcome to Episode 10! To celebrate this milestone, we have a very special guest: Mathilde Collin. Mathilde is the CEO and Co-Founder of Front, one of the world’s most innovative young SaaS startups working in the space of email collaboration, and in...
We learned a lot from the epic ’16 Annual. Including that for a 3 day event, with 5,000 attendees, 150+ speakers, 100+ VCs doing 1-on-1s, and 70+ sponsors … the more early prep we can do, the better. We’re planning on a 50-100% bigger ’17...
Welcome to Episode #2! I am thrilled to welcome Andy Lark, CMO at Xero, the world’s fast growing SaaS company and leader in online accounting. For the past two decades, Andy has worked alongside CEOs to define and attain digital and brand greatness for their...
Thanks to the ~5,000 SaaS founders, VPs and VCs that made the ’16 Annual the largest, and we think, most valuable and fun non-vendor event in the industry! Many more learnings and feedback to come, but take a quick look back here: It’s early but...
by Mike Kreaden, Salesforce Coming out of the SaaStr Annual this year, I noticed that a majority of the founders that I met were focused on growth. This means that they were either past initial traction, or at least had line of sight to that important point of...
We’ll have more of this when we upgrade SaaStr to its 3.0 format, but for now, we’ve added a new section “Across the Web”: For now, it grabs the articles we put up as interesting from our Flipboard magazine. In the future, we’ll do more...
Are you one of the 5,000 founders, VPs and VCs coming to the SaaStr Annual from 47 (!) countries next week? If so, it’s time to pick your meet-up for Tuesday night (on Wednesday — we’ll all get together for One Big Party with Mixmaster Mike of the...
Sorry folks. You must have missed the like 7,432 tweets and 112 emails we sent, BUT … the SaaStr Annual is SOLD OUT. Click on this image to do a quick Flickr tour of last year: We are fire-marshall limited (yes, it is a thing) to 5,000 total. That’s all...
Attending any conference for the first time can be a bit overwhelming. When that conference spans 3 days, features 150+ amazing speakers across 2 stages, and includes the opportunity to network with 5,000 fellow attendees…. Where do you start?! We’ve had a...
By Paul Albright, CEO, Captora The following is adapted from Captora CEO Paul Albright’s “CMO’s Guide to Growth Marketing,” which outlines five strategies modern marketers can use to manage and increase growth for their company. Marketers are now the...