How to Build Pipeline and GTM Alignment in 2024 with Datadog’s CMO Sara Varni
Sara Varni, CMO at Datadog hosts SaaStr’s Workshop Wednesday, to share how to build pipeline and create alignment across sales and marketing.
Your Core CAC vs. Your Expansion CAC: One Trophy, But Two Goals
There’s a mistake I see a ton of startups making today, in the of age of new efficiency in SaaS and pressure around making capital last: They are treating every customer the same for CAC purposes. And you just can’t if you are scaling. Yes, CAC matters, but it can...
Dear SaaStr: Can We Add Termination Charges for SaaS services?
Dear SaaStr: Can We Add Termination Charges for SaaS services? Some older companies do this. In fact, we were recently handed a bill like this for a 20+ year old SaaS product bought out by a PE firm. And really, an “auto-renew for another year without notice” clause...
The SaaS Era of 2013-2022 is Over. Welcome to The World of Hyperfunctional SaaS.
So is AI taking over everything? Will $1B SaaS companies be run by 1 person teams? I mean … maybe. Across the SaaStr Fund portfolio, I’ve seen multiple portfolio companies lost $1m customers to new, in-house AI initiatives. But I’ve also seen...
Dear SaaStr: Does Being a Strong Operator Make You a Better Investor?
Dear SaaStr: Does Being a Strong Operator Make You a Better Investor? I don’t think in SaaS being a founder or senior exec or early key hire makes you a better investor per se. Why not? I mean … it’s pretty easy to invest at $1m ARR growing 300% in a hot space. It’s...
Why I’m Back to the SF Bay Area Full Time
So I’m back full time-ish to the SF Bay Area. As, often quietly, are so many leaders and execs I’ve known for years. I spent about 60% of my time since lockdown in SoCal, 30% in Palo Alto, and the rest in Misc. It wasn’t to work at the beach, it was for family...
Dear SaaStr: How Do I Set the Revenue Goals for Next Year?
Dear SaaStr: How Do I Set the Revenue Goals for Next Year? I try to model 3 overall plans for the year: C-90, C-60, and C-10, not just for the sales team, but the whole company. The C is for “Confidence”. The odds you think you can hit it, from the...
SaaStr Annual 2025 Tickets Will Never Be Cheaper
Just signed a term sheet with a founder I met at the poker table at SaasTr annual, Thanks @jasonlk for a great event! — Martin Tobias (Pre-Seed VC) (@MartinGTobias) September 26, 2024 So we’re already off to the races for planning for SaaStr Annual 2025,...
Jason Lemkin + Kyle Norton CRO Owner: “Why Revenue Leaders Must Run Toward Bad News” (Video + Podcast)
Kyle Norton CRO of Owner is kicking off a new podcast for Pavillion with revenue leaders, and we were lucky enough to be guest #001 here: It’s a great convo on many SaaStr themes — but from the perspective of a VP Sales / CRO. From Kyle’s summary: ...
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