Mark Roberge is the Managing Director at Stage 2 Capital, Sr. Lecturer at Harvard Business School, and author of the bestselling book, The Sales Acceleration Formula, and the original CRO at HubSpot. He shares some of the most common SaaS sales potholes when scaling from $0 to $100 million and how to avoid them.
Q: How do you structure a sales team when you’ve got zero experience doing sales? Well, first go get some experience with sales. 🙂 At least, close the first 10 customers yourself. If you don’t, you’ll never have any idea how to do it. And the odds your first rep...
Mark Jung, VP Marketing at Dooly, and Zoë Hartsfield, Community Manager at Dooly, sit down with SaaStr’s own VP of Sales, Bryan Elsesser, to talk about best practices for brand re-launches and the cutting edge techniques for an impactful live event strategy.
Featuring 5 prominent Founders – from Boast, Calendly, Coda, LaunchDarkly, and SaaStr – that have achieved scale, at “Founder Confidential” you will hear about the highs and lows of fundraising, working with a VC board, and real talk about what it really is like to be a true Founder.
At the heart of product-led growth is the user. And in this podcast, Olivia Nottebohm, CRO of Notion ($10B valuation), will delve into the more complex aspects of product-led growth, and why they’re essential for building a successful business that will thrive for years to come.
Dear SaaStr: Do Salary Increases Help With Retention? I’ll defer to those with more data than me, but here’s what I’ve learned across 3 startups of my own, and investing in 25+ more, including 6 unicorns and decacorns:: Underpaying certainly leads to departures....
Top Blog Posts This Week: CB Insights: There Are ~15 SaaS/Cloud Private Decacorns, And 337 Unicorns The SaaS $100 Billion Club. It’s Getting Bigger. 5 Interesting Learnings from Datadog at $1.2 Billion in ARR The Pros and Cons of Working Directly for the CEO The...
One of the biggest things first-time founders intuit wrong is how much sales efficiency plummets … just as it is getting good. Usually, most SaaS start-ups follow a pattern where the CEO starts off doing founder-led sales. Then, she hires a few sales reps, and...
CEOs after $1m ARR that say that don't have product-market fit more often just can't build good software fast enough — Jason ✨BeKind✨ Lemkin ⚫️ (@jasonlk) November 16, 2021 I’ve been investing just long enough now to see start-ups fall out of...
There’s a simple point I’ve been talking about a lot lately, but it’s a super important one: When the time comes when you have enough momentum, capital, etc. to hire a real VP or two … you don’t have to start with the VP of Sales....
