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Dear SaaStr: Why Do VC Backed Startups Seem To Almost Always Be Running Out of Money?
Dear SaaStr: Why Do VC Backed Startups Seem To Almost Always Be Running Out of Money? The #1 issue I see is not understanding what investments really are accretive — and which aren’t. And so the money goes far, far faster than anticipated. Venture capital, if you raise it, is there to invest. You don’t…
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CRO Confidential: How to Sell in a Hyper-Competitive Space with Apollo CRO Leandra Fishman
SaaStr’s CRO Confidential podcast host Sam Blond chats with the CRO of Apollo, Leandra Fishman, about Apollo’s success in a competitive market, emphasizing product differentiation, value-based selling, and the importance of customer relationships in driving sales success.
Dear SaaStr: Is It Normal to Feel Like a Pest When Prospecting for Customers For a Startup?
Dear SaaStr: Is It Normal to Feel Like a Pest When Prospecting for Customers For a Startup? Yes. Get better at it, get over it, and hire folks who know how to do it. Boy sales is hard. It’s being told No a lot. It’s having literal, or virtual, doors shut on your face. Sales…
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The New CRO’s First Job Now is To Aggressively Raise Prices. Be Wary.
One of our top vendors just got a new CRO He got on the phone with us and said he was doubling pricing because "their costs are up". No heads up, just to make his plan. Now, we are looking at their competitor. Before … we weren't. Worth it for them? TBD — Jason ✨Be…
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The Path to CRO with TigerEye, CircleCl, Lattice, and Notion
The path to Cheif Revenue Officer (CRO) is different for many people. Tracy Young, CEO and co-founder at TigerEye, sits down with three CROs to talk about how they navigated the journey to revenue leader. Jane Kim, former CRO of CircleCl, Laurabeth Harvey, President of Field Operations at Lattice, and Erica Anderson, Notion’s CRO, all share the key decisions or events that shaped their careers.
Dear SaaStr: For High Dollar Vertical SaaS, Does The First VP of Sales Need Domain Expertise?
Dear SaaStr: If you were hiring a head of sales for a high-priced, niche B2B SaaS product, would you focus on general B2B SaaS sales experience or on market/customer knowledge, assuming it will be very difficult to find a candidate with both? This is the scenario when the trade-off is the most acute. Imagine you…
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The Playbook to Hiring Your First VP of Sales and Not Screwing it Up with Brendon Cassidy (Video + Transcript)
So a ways back we did our first SaaStr Scale event in SF, a 1000 person event just on scaling revenue with top CROs, CMOs, and more. It’s since morphed into digital events and this year, the first SaaStr AI Day in March 2024. Brendon introduced his playbook to hiring your first VP of Sales…
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A Look Back: Learning to Love the Art of Sales (As a Technical Founder) with Harry Stebbings and Ross Mason, Founder of MuleSoft
At the first SaaStr Europa, Harry Stebbings sat down with MuleSoft Founder and CTO Ross Mason to discuss the organization’s sales strategy, building a strong company culture, how to think about international expansion, and much more. Unsurprisingly, it was one of the event’s most popular sessions — and now, even if you weren’t with us…
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How to Double Your Magic Number and Increase Your Go-to-Market Efficiency with Sapphire Ventures
Rajeev Dham and Karan Singh, Partners at Sapphire Ventures, and Jane Lee, Vice President at Sapphire walk us through how to double your “Magic Number,” a shorthand for your SaaS sales and marketing efficiency. In recent years, the average Magic Number and benchmark for go-to-market efficiency has dropped from .7x to just .3x. How has the happened? And what can founders and revenue leaders do to turn around their budgets for efficient growth?
High-Velocity Techniques to Maximize Sales with Gusto’s CRO and Head of Go-to-Market
Tolithia (Gusto’s CRO and Head of Go-To-Market Ops, or GTM Ops) and Jamie (Gusto’s Principal, GTM Strategy & Operations) about their high-velocity techniques for maximizing sales. They first discuss their aim of helping other professionals grow their businesses, the importance of proper territory management, especially in high-velocity, high-scale operations, and the difficulties of geographic territories. Following that, they discuss dynamic territory management, the problems of static sales books, and how industry does not necessarily dictate business models. They also touch upon tools and strategies they implemented at Gusto, such as the Next Best Action tool and dynamic books, to decide which leads to work and how. At the end of the discussion, they answer several questions from the audience.
A Soft Miss vs. A Hard Miss in Sales (Updated)
I've never seen a great VP of Sales hide from a miss — Jason ✨Be Kind✨ Lemkin 🇮🇱 (@jasonlk) August 26, 2023 We’re coming up on the quarter. We always are, really. Some of you are going to beat the plan! Most of you maybe, even. I hope. But not all. All of us…
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The #1 Hack To Making Sure a VP of Sales or Top AE Will Work Out
We’ve talked a ton on SaaStr over the years on how to make sure your VP of Sales and top hires really work out. That they are the right ones. We can pretty much summarize a lot of it into the following: Your VP of Sales should have lots of experience selling at your average…
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The Best Salespeople Make You Feel Like You Matter
Dear SaaStr: What one thing or characteristic do you appreciate the most in a salesperson? That I matter. This is a rare skill, and hard to hone: That I’m not just a transaction. That my concerns matter. That I won’t be abandoned the second the deal closes. That all my questions will be answered, even…
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Dear SaaStr: How Often Will a Sales Engineer Also Wear a Customer Success Hat in an Early Stage of a SaaS Startup?
Dear SaaStr: How often will a sales engineer also wear a customer success hat in an early stage of an SaaS startup? Pretty darn common. The “traditional” role of a sales engineer is to support the sales team through the close of a deal. And as you scale, the role should likely end there. Traditional…
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CRO Confidential: Bringing Product-Led and Sales-Led Growth Together For Go-To-Market Success with Giancarlo Lionetti, CRO of Zapier
In this latest episode of CRO Confidential, Sam Blond, Partner at Founders Fund and former CRO at Brex, sits down with the CRO of Zapier, Giancarlo Lionetti (GC), to chat about Product-Led Growth (PLG) and Go-To-Market (GTM). Everything from hiring on the GTM side to layering in a sales-led motion into PLG.
Popular Q&A
Dear SaaStr: What Was the Toughest Rejection You Ever Had in Sales?
Dear SaaStr: What Was the Toughest Rejection You Ever Had in Sales? The hardest rejection I’ve had in sales was around renewals. Especially ones I thought we really had earned. But still lost. In particular, in the early days of EchoSign / Adobe Sign, we had a...
Why the Future of Customer Success, Sales and Marketing Has Changed For Good: Ask-Me-Anything Part 2 with SaaStr CEO and Founder Jason Lemkin
In part one of this week’s Ask-Me-Anything (AMA) with SaaStr founder and CEO Jason Lemkin, he answered the community’s questions about whether all anyone cares about is AI anymore, investor appetites going into 2024, vertical SaaS, and thriving as a solo founder....
Is AI the Only Thing in SaaS that Anyone Cares About Anymore? Ask-Me-Anything Part 1 with SaaStr CEO and Founder Jason Lemkin
In the first part of this open Ask-Me-Anything (AMA), Jason shares his thoughts on the current state of sales and marketing, if anyone really cares about anything other than AI anymore, how to hire great partners, and breaking out of a crowded ecosystem.
Doubling Down: Jay Levy Managing Partner at Zelkova Ventures
"Doubling Down" is a new series where we hear from top B2B SaaS investors on their most recent activities and takes on the current market. Kicking us off is Jay Levy, Managing Partner at Zelkova Ventures. #1. What’s your most recent disclosed investment? Why did you...
Dear SaaStr: Can an Entrepreneur Back Out of a Signed Term Sheet Without Damaging Their Reputation?
Dear SaaStr: Can an entrepreneur back out of a signed term sheet without damaging their reputation? In my experience — Yes, probably. As a founder, you can back out of a term sheet if something is off, or even if you just get another offer you prefer. There is a lot...
Why You’re Unfundable in 2023: The Cold, Hard Truths About SaaS AMA Part 2 with SaaStr CEO and Founder Jason Lemkin
Jason Lemkin, CEO and Founder of SaaStr, recently answered our audience’s most pressing questions about the present and future of startups. Here is part 2 of the cold truth about SaaS in 2023.