3 Lessons from Building a Marketing Engine to Grow Pipeline from Millions to Billions with Samsara CMO Sarah Patterson (Pod 619 + Video)
Samsara makes telematic and safety devices for physical operations (i.e., tools that measure and monitor what’s happening in a vehicle.) In achieving over $724M in ARR and growing to 2,000+ employees since its founding in 2015, they have learned a thing or two about...
A Basic Guide to Working Better With Your VCs
So in the Boom Years of late 2020 to early 2021, a lot of best practices working with VCs fell apart. Founders stopped caring. VCs did so many deals, they stopped caring. Everything was Up, Up and Up!! Now, it’s tougher times for many. If nothing else,...
SaaStr’s Top Videos of 2022 (#12-#1): Atlassian, Gitlab, Twilio, Zapier, and More!
Top SaaStr videos of 2022 (#12-#1)
Thanks to Drata, OnBoard, Qwilr, RevSure, and Workato for Sponsoring SaaStr Annual 2023!
Join us for SaaStr Annual in the SF Bay area Sept 6-8, 2023!
5 Interesting Learnings from Adobe at $18 Billion in ARR
So we focus more on the newer up-and-coming public SaaS companies in this 5 Interesting Learning series, from Datadog to Zoom to Snowflake to Monday and Shopify. But Adobe’s a good one to examine right now. Why? They aren’t seeing any decline in their...
Scaling for the Enterprise: Top 5 Lessons on the Upmarket Journey with Airtable CEO Howie Liu and Coatue Management General Partner Caryn Marooney (Pod 618 + Video)
If you run a successful, scalable business, the word “enterprise” will inevitably come up at some point—and for good reason. To survive, businesses need to evolve, and creating an enterprise offering for customers is part of the evolution of a business. Adding the...
SaaStr’s Top Videos of 2022 (#25-#13): Podium, Amplitude, Brex, Salesloft, and More!
Top SaaStr videos of 2022 (#25-#13)
37% of You Are Cutting Your Marketing Budgets For Next Year. But 34% of You Are Increasing Them.
Everyone is being asked to make do with less, one way or another. Layoffs are back, and hiring freezes are even more back. And even if growth is strong, folks are getting more conservative. They want less spend for more output. And what often gets cut first, and...
SaaStr 2023 Event Attendance Running at 226% of 2022
So it’s early … SaaStr 2023 events really have just gone on sale. And attendance and buying patterns have clearly changed since the pandemic. More people attend events at the last minute now. But still, it’s one set of tea leaves to read. And so...
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