Q: Is 27 too late to start a SaaS business? Nah, it’s pretty young. In Aileen Lee’s original post on Unicorns, she noted “the average age on our list of founders at founding is 34”. It’s possible that’s come down a bit, but probably not much. At SaaStr Annual, this...
Q: For a Saas startup, what is better: to bill clients annually or monthly? Why? It’s the 2020’s. Bill and charge your customers the way they want to be charged. Ask them. And copy the pricing patterns of similar apps they already use. Even SMBs today have now...
Ep. 311: Karl Sun is the Founder & CEO @ Lucidchart, a visual workspace that combines diagramming, data visualization, and collaboration to accelerate understanding and drive innovation. To date, Karl has raised $114M with...
Q: Is it a prerequisite to have a high IQ in order to succeed as a tech entrepreneur? It is a prerequisite to hire folks with a high IQ to success in software. You probably need a wicked smart CTO, some incredible engineers, maybe an insanely smart head of...
By Shane Murphy-Reuter, Intercom SVP of Marketing Most marketers I know struggle over the same competing messaging challenges: to what degree should we focus our messaging on the function of what our product can do, versus the emotion of how it makes me feel when I...
Q: How many executives are too many in a pitch meeting? 2 is all you need. The CEO, and the wing-person. Bring the best wing-person you have (co-founder, CTO, whatever). Make sure she has 2–3 core points to talk about, so it’s not all the CEO talking. And...
Just like filing your income tax returns or hanging that state-mandated safety poster up in your break room, sales tax is a back-office pain point, not a profit center. That makes sales tax compliance easy to ignore… until it becomes a problem. This post will walk...
Creating champions requires detailed focus on the journey. Kathy Lord, SVP of Sage People explains how asking hard questions, embracing feedback and making personal connections with your customers can move the sales journey from prospect to champion. Want to see more...
Q: Is there a successful startup that has outsourced its MVP? It’s more common than you think. We partly outsourced our MVP at Adobe / Sign. While we designed it in-house, we didn’t have enough engineers to build the 1.0. So our CTO sat resident in a design firm and...
Q: What is your opinion about Airtable? You might not get it. Even sometimes, I might not get it. But … Airtable is disruptive. Why? It’s a pretty technical product, that non-technical resources use instead of a FREE, easy-to-use, easy-to-share competitor. In fact,...
