Blog Posts, Q&A
Dear SaaStr: At What Stage Should a Startup Hire a CMO? Roughly, when Demand Gen is no longer the core function of marketing. This also often is the time when you are ready to expand beyond a core small, effective, efficient marketing team: When you have enough of a lead generation engine going, AND enough…
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Blog Posts, Growth, Hiring, International Expansion, Leadership, SaaS Product Pricing, Videos
As we gear up for SaaStr Europa 2023 in London on 6-7 June and SaaStr Annual 2023 in the SF Bay Area on 6-7 September, we wanted to take a look back at some of our most iconic speakers and sessions from over the year, that we can still learn from today. At the very first SaaStr Annual in…
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Blog Posts, Compensation, Featured Podcasts, Fundraising, Hiring, Leadership, Marketing, Podcasts, Sales
Jason recently opened up an AMA on Twitter Spaces to answer questions about how to scale faster. Episode 583 of the podcast is an excerpt from the recording, and you can find the full transcript below. Jason Lemkin: Super interesting times this week! There’s so much talk about doom and gloom in the markets. So…
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Blog Posts, Early, Leadership, Podcasts
Jason recently opened up an AMA on Twitter Spaces to answer questions about scaling from $1M to $10M. Episode 573 of the podcast is an excerpt from the recording, and you can find the full transcript below. Jason Lemkin: Hey everybody. We did a good AMA on this scaling at SaaStr Europa in Barcelona, a…
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Blog Posts, Hiring, Human Resources
I hear again and again from SaaS founders growing to $5m, $10m ARR, or even more, that they don’t need a certain VP — with the exception of a VP of Sales. Everyone gets they need a great VP of Sales. But for the other roles? More and more these days, founders think they can…
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Blog Posts, Marketing
Gartner released its latest “Best Performing Marketing Channel” survey, and while it’s not as informative (to me at least) as its CIO and Cloud reports, there are a few interesting learnings: A few learnings on getting those MQLs: Email is #1. Email, done right, has always worked and continues to work. Now, Gartner’s survey looks…
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Blog Posts, Growth, Marketing, SaaStr Events
So we’re back for “real-world” / IRL events. After 6+ mega-digital events including doing the 2020 SaaStr Annual digitally, the 2021 SaaStr Annual is back in the SF Bay Area Sept 27-29. And boy we’ve learned a lot over the years. It started off by accident — we did a meet-up in 2013 as an…
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