In this session, Sean Wester, VP Product Marketing at Salesloft, moderates an in-depth discussion with Rob Forman, Co-founder at Salesloft, and David Cancel, CEO at Drift, about how you can get the absolute most out of your engineering team. As the leader of your...
How do you successfully transition from a freemium model to serving enterprise clients? For Karl Sun, CEO of Lucid Chart, and Dan Cook, VP Sales of Lucid Chart, they had to build an extremely successful freemium business (with 10 million users!) first as it provided...
Arif Janmohamed, Partner at Lightspeed Venture Partners, is joined by Sudheesh Nair, President at Nutanix, on the Strategy Stage to talk about the incredible journey of going from $0 to $4 billion in such a short amount of time. From starting out as a few lines of...
NPS, or Net Promoter Score, for SaaS businesses is an important metric to measure how satisfied your customers are and one indicator of the health of the relationships you have with them. That being said, it shouldn’t actually be a metric to manage your business to,...
by Paul Scola, Head of Insurance Services, RPX Corporation Thousands of companies, from startups to Fortune 100 companies, have been sued for infringing patents that they didn’t even know existed. It’s a multibillion-dollar annual problem and more than 20,000...
You’ve done it; you’ve reached $50 million in ARR. When you’re at 0 working towards your first million, that number almost feels like an impossible milestone to reach. But when you get there, perspectives and realities change once again. Now you’re trying to hit $60...
SEM, or Search Engine Marketing, is important for many SaaS companies to attract leads and grow their business. How can companies properly execute their SEM strategy to maximize ROI? What should you do and what should you avoid? Loretta Jones, VP of Marketing at...
At SaaStr Annual, we talk a lot about scaling and how to build a successful company, but something that doesn’t get addressed as much is how to steer your career in the right direction. More specifically, in this session, our panelists delve into building a sales...
We were very fortunate to have Harry Stebbings, Host of The Twenty Minute VC & SaaStr Podcast, take the stage to chat with Brad Feld, Co-Founder and Managing Director of Foundry Group, about his thoughts on a variety of topics, such as venture capital and culture....
Every company’s road to 20,000 customers will look different. What did Intercom’s journey look like and what can we learn from it? How did they end up serving 20,000 customers that aren’t just customers but fans of the product and services?  Ilya Fushman, General...
Needless to say, every company wants to grow their client base. But what’s the best way to do it? You’ve probably heard of land and expand, but what about expand again? Yello CEO Jason Weingarten and EVP Michael Megerian talk about the importance of expansion and how...
Everyone wants to know how to build a functioning outbound team that brings in the right leads. So what do you need to know about building your first outbound team in order to get it right the first time? Aaron Ross of Predictable Revenue leads this eye-opening...
What does it mean to be a great VP of Product and how do you hire the right person to fill this role in your company? Think of a VP Product like the oil that makes the machine run efficiently and a bad VP of Product like sand that breaks down a machine slowly. Satya...
How much does it cost for your company to acquire a customer? Driving CAC down while simultaneously driving revenues up is something that many SaaS companies struggle to do. Joanne Chen, Partner at Foundation Capital, sits down with Jeff Samuels, VP of Security...
By: Christiane Soto, SMB Marketing, Oracle As you look to grow your SaaS business, do certain business issues keep you up at night? Can you identify the biggest threat you face on your path to exponential growth? If not, you are not alone. Oracle partnered with Inc....
