Your First VP Does Not Have to Be a VP of Sales
There’s a simple point I’ve been talking about a lot for quite some time, but it’s a super important one: When the time comes when you have enough momentum, capital, etc. to hire a real VP or two … you don’t have to start with the VP of...
Shifting to the Next Gear: Proven Strategies to Accelerate Growth With Intercom’s CEO Karen Peacock (Pod + Video)
Whether you’re growing rapidly or seeing growth start to slow, this talk will share proven ways to accelerate. Karen Peacock, CEO of Intercom covers how to segment your customer base and analyze the health of each part as input to strategy, design and package your product based on value and build highly contextual and personalized customer experiences that lead to happy customers, retention, expansion, and growth.
12 Things You’ll Look Back On in SaaS … And Regret
A little ways back on LinkedIn and Twitter, I put together a list of things that later, once you are successful, even very successful, you’ll regret. It got a lot of engagement from the SaaS veterans out there, so I thought it would be worth digging in more on...
Your Top 2 Goals for 2022: The Missing VPs, and Expanding the Footprint
#1 most important tactical thing to do for 2022: get those core, missing VPs hired #1 more important strategic thing to do for 2022: expand your product footprint No one’s true initial TAM is big enough — Jason ✨BeKind✨ Lemkin ⚫️ (@jasonlk) December 3, 2021 So I...
Should Your Success Team Be Growing Even Faster Than Your Sales Team? Maybe
Is your CS team growing as fast as your sales team? If not, are you sure your have this right? — Jason ✨2022 SaaStr Annual Sep 13-15 ✨ Lemkin (@jasonlk) November 29, 2021 What should be growing faster — your sales team or your customer successteam? The...
The 10x Feature is Real. At Least, for a While. What’s Yours?
Recently there was a lot of discussion around if there are truly “10x engineers” or not. It’s a complicated topic. But one thing that is clearly true — there are 10x Features. Talk to any experienced SaaS sales leader in a competitive space. ...
The Cutting Edge Techniques for an Impactful Live Event Strategy with Dooly
Mark Jung, VP Marketing at Dooly, and Zoë Hartsfield, Community Manager at Dooly, sit down with SaaStr’s own VP of Sales, Bryan Elsesser, to talk about best practices for brand re-launches and the cutting edge techniques for an impactful live event strategy.
How Community-Led Growth Drives Product-Led Growth with Notion’s CRO (Video and Transcript)
At the heart of product-led growth is the user. And in this podcast, Olivia Nottebohm, CRO of Notion ($10B valuation), will delve into the more complex aspects of product-led growth, and why they’re essential for building a successful business that will thrive for years to come.
When You Fall Out of Product-Market Fit
CEOs after $1m ARR that say that don't have product-market fit more often just can't build good software fast enough — Jason ✨BeKind✨ Lemkin ⚫️ (@jasonlk) November 16, 2021 I’ve been investing just long enough now to see start-ups fall out of...
Your First VP Does Not Have to Be a VP of Sales
There’s a simple point I’ve been talking about a lot lately, but it’s a super important one: When the time comes when you have enough momentum, capital, etc. to hire a real VP or two … you don’t have to start with the VP of Sales....
10 Tips To Avoid SaaS Burnout (Updated)
We wrote a version of this post a ways back, but thought it was time for a refresh, so I put together a new video on how to avoid burn-out in SaaS and updated the post below: Burnout is a real risk in SaaS. Not usually in the early days. But as time marches on...
The Sales Playbook for 2022: A Deep Dive with Brendon Cassidy + Jason Lemkin
The other day Brendon Cassidy, the first head of sales at LinkedIn and the first VP of Sales at $10B Talkdesk, Adobe Sign / EchoSign, and more — and now co-CEO of Cosell — and I caught on what’s changing in the Sales Playbook for 2022. It’s a...
IVP: The Average SaaS Magic Number is 1.2
The “Magic Number” is one of those metrics in SaaS that has always sort of vexxed me. On the one hand, you need a shorthand for your sales and marketing efficiency — and that’s Magic Number. Magic Number is your growth in ARR over a quarter...
Just Seeing High App Usage Isn’t Enough. They May Still Be Preparing to Leave.
What were the signs you missed before you lost a major customer? I remember the first time I lost a six-figure customer. It was a surprise: They used the product every day, and constantly. They had done a case study for us. In fact, they were on our homepage. They...
Founder SaaStr
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