There are two types of SaaS companies in the world: those that are category creators and the challengers of incumbent technology. At SaaStr APAC 2023, Scott Pugh, VP of Sales at Figma, shared how to scale these two sales teams while building culture. Pugh’s strategy...
Building a sales team that can sustain the exponential SaaS growth needs an expert’s opinion for more granular insights. Chris Merritt, Chief Revenue Officer at Cloudflare, has been with the company for almost a decade. He joined Cloudflare when it was bringing in...
Over the last ten years, ICONIQ Growth has partnered with over 90 companies, seeing them grow through critical phases. The venture capital firm’s mission is to be “entrepreneurs backing entrepreneurs.” Doug Pepper, General Partner at ICONIQ Growth, has invested...
Despite all the advancements in technology, creating a product with a great user experience remains challenging. Many companies believe excellent product design comes from hiring the best engineers and signing up for the latest software instead of building from the...
While the allure of customer acquisition can pull a founder’s attention, it’s equally important to dedicate resources to fighting churn and expanding revenue from existing customers. One company that has unlocked the secret to solid retention and revenue expansion is...
What do some of the most successful PLG companies have in common? How do you build a best-in-class go-to-market model to get to 100mn ARR and beyond? Iconic PLG companies share how they integrated GTM into their growth strategy to go from single digits to over a...
As Chief Product Officer at DigitalOcean and a developer-turned-entrepreneur, Gabe Monroy shares how founders can avoid the trap of over-engineering products that customers won’t pay for and how to de-risk product development through a simple analogy of candy,...
Every week, more and more companies are doing big layoffs. As news of layoffs continues, many are left wondering what happened and how to shift course. Many startups missed 2022 revenue goals and are forecasting slower growth for 2023, especially compared to the...
After several years of booming business in SaaS, the world of fundraising nearly gave everyone whiplash when capital stopped flowing as freely in 2022 as it did in 2021. So, what exactly is happening in the venture capital world, and what do startup founders need to...
As the past few years have demonstrated, it’s wise to expect the unexpected, especially when it comes to hiring. In particular, hiring for your sales team is critical in an uncertain economic outlook. Additionally, sales professionals looking for a new role should...
In many companies, the longtime dispute between sales and marketing prevents them from collaborating or agreeing on a goal. Divvy’s CRO, Sterling Snow, created a structure aligning these two teams with others to create a formidable revenue team. This structure drove...
The relationship between product and marketing has always been a part of the C-suite’s success mantra but has historically not been discussed enough. With the collaboration of ideas and goals between marketing and the product team, startups can drive more...
Attaining unicorn status can be incredibly difficult. While many startups aspire toward unicorn status, only a few achieve it. Unicorn companies often need to scale quickly to meet the demands of their rapidly growing customer base. But it requires a lot of resources...
If there’s one thing in business (and life) that’s guaranteed, it’s that things will break. To Wiz’s CRO, Colin Jones, breaking simply means “to cause something to stop working.” When you’re preparing for hyper-growth, the question isn’t “what will break?” but rather...
The new year has officially begun, and since the markets have become more unpredictable over the past few years, SaaS founders are likely wondering what the VC landscape will look like in 2023. What sort of funding environment can founders expect? SaaS Founder and CEO...