Dear SaaStr: What are the typical components of an Outside (non-Founder) CEO’s compensation? How are CEO contracts typically structured? I’ll answer this from a start-up perspective, and assume you mean bringing in an outside CEO to run your start-up....
Dear SaaStr: What Are The Characteristics of a Good SaaS Product? A good SaaS product is one that after 18–24 months at least, propagates enough of its own leads to create a self-sustaining business. The customers are happy enough, the problem solved is important...
Dear SaaStr: What Were The Top Pieces of Advice You’re Glad You Ignored? #1: “Don’t do any VC investments your first year. Take your time” Sound advice. But would have missed 4 unicorns if I had. I would have missed leading seed investments...
Dear SaaStr: How Do I Leave a Startup When I’m an Integral Co-founder? Either find a smaller role in the company, and still be supportive. Do that if you can. If you can’t, if you really don’t want to stay. Then rip the band-aid off. And just leave. It’s OK....
Dear SaaStr: None of The 3 SaaS Products I Developed Have Any Sales. What Am I Doing Wrong? You may not have product-market fit. You may not have built a product people will actually pay for. But assuming you have … well — are you doing any marketing? There...
Dear SaaStr: Does Having a Board of Advisors Increase Your Chances of Getting Funding? No. Or maybe — only barely, a tiny bit. It does show you are hustling, if the advisors are truly great. If you get Eric Yuan or Marc Benioff to be an active advisor — well, then,...
Dear SaaStr: We sold 30% of our Company Pre-Money During our Friends and Family Round. Will VCs Care? No. In the old days, 30% in your friends-and-family round was pretty common. It may become common again, as times are tougher for many these days in venture. What...
Dear SaaStr: How does a SaaS company find its initial price point? It’s pretty simple. First, you anchor around a “comp”, another product that either does something somewhat similar, or that provides somewhat similar value in the market. The comp could be a direct...
Others can answer as well, but will share some Pros and Cons: Pros / Neutral: Require zero social proof. In fact, I sort of prefer there isn’t much. I don’t care which accelerator you went through, where you worked, where you went to school, or who the co-investors or...
Dear SaaStr: What is considered a fair or happy medium secondary amount for the founders to take off the table at a Series B VC funding round? Secondary sales done right truly align founders and the company and incent them to go long. See Brian Halligan’s (co-founder...
Dear SaaStr: Do Late Stage Startups Prefer to Get Acquired or Go Public? It really varies. Especially these days, when the IPO markets are closed. When it was literally an IPO a Day in 2021, it seemed almost easy. And today — it seems so far from easy. It Was...
Dear SaaStr: Who Should Approve Startup CEO Expenses? I would have the board approve CEO salary, all material expenses (>$5k-$10k), and an overall CEO expense policy. And in fact, once you have VC investors, this is often required in your Investor Rights...
Dear SaaStr: What’s Your Recommendation for Vacations for a Founder CEO of a Tech Startup? Always take them. When I look back at the many mistakes I made as a 2x founder, both times with some degree of success in the end … and there were so many … one thing I am...
Dear SaaStr: Should I exercise my stock company stock options if they are $7 underwater? Stock options can be really unfair to employees by their nature. Almost no one has the facts to actually know what to do what them. And fewer still even have the financial...
Dear SaaStr: When Bootstrapping a SaaS Product, What Should You Be Aware Of? Just a few observations from bootstrapped SaaS companies I’ve had some involvement with: It probably will take 3–4 years longer to get to $10m ARR or so. I don’t fully have the data to...