Making Trade-Offs In Marketing with Meagen Eisenberg (Video + Transcript)
The true test of marketers. Are you a revenue driver or a cost center? You cannot afford to be the latter. Marketing leaders must focus their teams on the areas that will drive revenue while they cut costs – the biggest impact for the business. Join TripActions...
The SaaS Trust Crisis with Godard Abel (Video + Transcript)
It’s 2020 and SaaS buyers are more skeptical and suspicious, more disbelieving, more unconvinced than they were in 2019. Or 2018. Or 2017. The situation is getting worse. The SaaS Trust Crisis is making it harder to market and sell software and services than ever...
You Are Not a Media Company
These days many of you are trying to dial-up the media and content side of your business. Which is good, up to a point. IMHE: Content marketing, done right, always works. Webinars almost always work. Corporate blogs almost always work. Podcasts almost always work...
SaaStr Podcasts for the Week with Mayfield and TripActions — May 1, 2020
Ep. 329: Navin Chaddha is the Managing Director @ Mayfield who just last month announced $750M in new funds split across their core and select funds. As for Navin, under his leadership Mayfield has raised over $2.2Bn in new funds and he has...
SaaStr Podcasts for the Week with Domo and Gorgias — April 24, 2020
Ep. 327: John Mellor is Chief Strategy Officer @ Domo, the company that allows you to leverage BI at scale to empower your team with data. Prior to their IPO, Domo raised funding from the likes of Benchmark, Founders Fund, a16, Greylock and...
SaaStr Podcasts for the Week with PagerDuty and Gusto — April 17, 2020
Ep. 325: Carolyn Guss is VP of Corporate Marketing @ PagerDuty, the company keeping your digital operations running perfectly with their real-time operations platform. Prior to their IPO in April 2019, PagerDuty had raised funding from some...
SaaStr Podcasts for the Week with Front and ICONIQ Capital — April 3, 2020
Ep. 321: Anthony Kennada is the CMO @ Front, the startup that provides your team with better email so they can treat every customer like your only customer. To date, Front have raised over $138M from some leading names including Sequoia,...
The Playbook to Running Growth Experiments at Scale with Growth Ex Machina Founder Guillaume Cabane (Video + Transcript)
Founder Guillaume Cabane provides information on when and how to run a growth team and provides multiple examples of growth models. Use these tools to determine how to run growth experiments at your organization. Want to see more content like this? Join us at SaaStr...
SaaStr Podcasts for the Week with Pilot and Doctolib — March 20, 2020
Ep. 317: Rachel Hepworth is VP of Marketing @ Pilot, the startup that offers the best bookkeeping, tax and CFO services for growing businesses. To date they have raised over $58M from some of the best in the business including Index...
SaaStr Podcasts for the Week: Lessons from the Best in Tech — March 6, 2020
Ep. 313: Today we deep dive into what startups can learn from the large SaaS incumbents of today. Sarah Varni: CMO @ Twilio on her biggest takeaways from her time at Salesforce. Erica Schultz: President of Field Operations @...
SaaStr Podcasts for the Week with Mutiny and RevenueCat — February 14, 2020
Ep. 307: Jaleh Rezaei is the Founder & CEO @ Mutiny, the startup that allows you to personalize your website for each and every visitor. Jaleh has raised from some of the best in the early stage business with Mutiny including the...
SaaStr Podcasts for the Week with B Capital Group and Bessemer Venture Partners — February 7, 2020
Ep 305: Karen Page is a General Partner @ B Capital Group with a portfolio including the likes of Bird, Branch, Icertis, Evidation Health and Ninja Van to name a few. Prior to joining the world of venture, Karen was a Senior Director...
SaaStr Crosses 1,000,000 Social Followers. Lessons Learned.
So at little old team SaaStr, we historically did not really track social followers as a core metric. We’re B2B folks 🙂 But as SaaStr grew, first we started to build a list. That became our core community metric (list growth). But we also wanted to track...
SaaStr Podcasts for the Week with Former Moveworks CIO and Lucidchart CEO — December 13, 2019
Ep. 290: Yousuf Khan is a serial CIO, start-up and VC advisor. Most recently Yousuf was the CIO & VP of Customer Success @ Moveworks, the advanced AI built for enterprise providing automatic resolution of IT issues. During...
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