RevenueCat is the dominant solution to manage subscriptions in the mobile world. Over 30% of U.S. mobile apps with a subscription use their API/SDK, and they have a massive data set. B2C customers are their bigger base, since that’s bigger on mobile than B2B. ...
Dear SaaStr: Should We Over-Charge or Under-Charge our First Customers? My general rules: Overcharge if the customer is big, i.e., >$50k-$100k a year o nor so in ACV. Undercharge if the customer is smaller by revenue. There’s a method to the seeming madness...
So the #2 topic in SaaS today is probably profitability and efficiency. #1 is AI. But profitability is a close second. And the message to founders is confusing. Yes, everyone has to be at least 2x as efficient as 2021, maybe more so. But … that’s not...
Dave Gerhardt was VP Marketing at Drift, acquired for $1B, and then Privy, acquired for $100m, and now runs a great CMO/VPM community called Exit Five. Dave is OG SaaStr from the beginning, so we were able to have a pretty epic deep dive on marketing today, both at a...
So Emergence Capital put together a great report here on B2B startups, “Beyond Benchmarks 2024”, with a ton of great data across 664 software startups. One piece I loved is how 2023 growth rates compared to 2022 for Top Quartile Software Startups: Now to...
We’re almost there!! SaaStr Europa 2024!! And half the fun is meeting new work friends and colleagues. We’ll do 100s and 100s of braindates, roundtables and more at the venue, but parties after are another great chance to meet new friends. A current...
So when I talk with CEOs quietly, their biggest #1 issue is often that folks just … aren’t working as hard as they used to. Same with the top CROs and CMOs. You can hear the CMOs of HubSpot and Zapier echo that with me here: "As soon as we can use...
OK Gartner is NOT a SaaS or Cloud company. But — it’s one that is very important to many of us that sell into the enterprise. Its research and reports in enterprise software are critical. And … 92% of its revenue is from subscriptions. So while...
