5 Steps to Build Your First GTM Playbook with Stage 2 Capital

5 Steps to Build Your First GTM Playbook with Stage 2 Capital

The landscape for Go-to-Market (GTM) will be changing over the next 12 months in terms of roles within GTM, in combination with how buyers make purchases and the decision-makers involved. Mandy Cole, Partner at Stage 2 Capital, shares the five steps every company needs to take to build their first GTM playbook centered around the buyer. 

How Is AI Going To Impact The SaaS Landscape Over The Coming Years with a16z GP Kristina Shen

How Is AI Going To Impact The SaaS Landscape Over The Coming Years with a16z GP Kristina Shen

How is AI going to impact the software and SaaS landscape of the next couple of years and also the next 5-10 years?

Kristina Shen, General Partner at a16z, shares some insights into the present and future of generative AI at this week’s Workshop Wednesday, held every Wednesday at 10 a.m. PST.

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